All right guys today I have my first double interview. I am chatting with Spencer and Jenna from soul mate strategy. They are an amazing team. They work with business owners entrepreneurs to optimize their businesses to help them become aligned strategic and profitable and turning them into leaders in their communities so they can learn and earn a bigger ways. So today I sit down with Spencer and Jenna and we talk to all about leadership and profitability and what it means to create a business that not only earns you money but helps you to feel good about the work that you're doing that helps you to help others live the life they want to live.
And it's kind of cool because it's the first time I've interviewed two people at once and it's the first guy we've had on the show. So a lot of first in this episode. All right guys so I'm super excited for you to hear my interview with Spencer and Jenna. So let's dive in to all of the greatness now.
Hey guys welcome to The Grill means business podcast. Jenna and Spencer are so excited to have you here. So tell me a little bit about who you are what you do and kind of how you got into what you're doing now.
Awesome thank you so much for having us here. We're excited to hop on and give some value to your audience and share a little bit about our journey through this entrepreneurial realm. It's been quite interesting. We always like to say that you know people have that idea of entrepreneurship being that nice straight line where you're looking at a graph and it's a nice straight forty five degree all the way up and what we've come to learn through ourselves our own journey as well as our clients it's a little bit like a kitten playing with a ball of yarn where it's all over the place.
There's ups and downs there's loops there's there's dips doodles and all of that. And what we've really come to realize on our own journey is the consistent thread that takes that ball of yarn that moves on an upward trajectory is through leadership.
Yeah. And that's really how our business has evolved. We've been in the coaching space for about five years now and we've been growing and scaling our business while we've been travelling the world for the last almost three years which has been amazing. But yeah that's that's really been the big thing of this evolution is realizing that it truly is like 20 percent strategy and I mean we are people you know are you know if we want to put a label on it business strategists as part of one of the hats that we wear but the leadership pieces like at least 80 percent because a lot of people don't have the grit or the guidance that they need in order to truly get to where they want to go and they get really disconnected from their vision and their mission and why they even started in the first place.
So we like to be the bridge of the gap between personal leadership as well as business profitability because we truly believe that business is the key to creating bigger collective shifts in our world. It's such a powerful tool for change.
Yeah I love that. And I think that's awesome. I've been traveling like that's kind of the entrepreneurial dream is to be able to just sort of live the nomad life and go wherever you want to go and do whatever you want to do while still having this really successful profitable business. And that's amazing. I'll get to help other people do the same thing and get to watch their businesses grow as well. And one thing that you said that I really wanted to kind of touch on was the fact that people kind of lose that connection to their why.
I think that that's a big thing and I've talked about on this podcast before. You know that's kind of the thing that I found that my business was those times that I was struggling was when I got to far away from my why. And so let's talk a little about that.
Like how can people stay connected to that how can they make sure that they're really grounded and why they're doing what they're doing and the reason they did it in the first place.
Yeah. That's a great question and I'll share a simple tool that we use every single day. But before we do that it starts with ensuring that you're very clear on your why. Because what we're seeing so much for people with our clients and out there in the industry in the coaching space and all these things and people creating these businesses is a lot of the time the why isn't the core why their heart and their Why is being influenced by outside sources their Why is being influenced by what they see on social media there why is being influenced by their family and friends it's being influenced by the media the TV all of these things and to have a successful thriving business in today's fast moving technological space that Y has to come from an alignment of what we like to say your head which is the logical side your heart which is the loving side and your horror which is an esoteric term for essentially your gut your gut instinct and when you get all three of those in alignment with your why it's completely internal and it has nothing to do with outside influence.
So that is the first thing is getting that alignment and feeling into the logical side the gut side and the loving side of your why. And once you once you come and develop that and some people can get it right away for other people it's a journey. For me it was quite a journey to get there but once you have that Y which is essentially your truth then you can go about ensuring that you're following in alignment with it every single day. And that brings me to the next point the tool that I want to share with everyone and that is honestly at the start of every day when you develop what you're going to do for the day maybe you did it the night before your top high leverage tasks that are going to move your business for the profitability piece before you jump into any of that.
It's actually consciously taking a moment and sitting down and sitting with your why and reminding yourself that oh I'm gonna be doing these connection calls or I'm going to be doing this Facebook Live or I'm hopping on this podcast because of my why. What happens is people jump right into the task and day after day they're doing and they're creating and they're being and all of these things are occurring but yet they're not actually sitting down and remembering why they're doing these. So that's a tool that we teach all of our clients. We've had drastically increased our results and our profitability by the simple act of taking five minutes looking at our To Do List and determining that yes we're doing these things because of this bigger why that we believe.
Yeah I think that's a really great idea. I love the fact that I'll do that kind of a daily sort of how it starts your morning I've started getting into you know having a morning routine where I sit down and I I journal a little bit about things I'm grateful for like a gratitude journal and I talk about the things that have happened in the past day that I'm thankful for and appreciative of. And then I go into my reasons for what I'm what I'm planning to do. Yeah we're kind of sending my why I write them down as sort of goals I guess and sort of I guess not really goals but I guess just in sentence form like these are my focus points this is what I'm saying to keep me on track and then I go into what I'm going to do that day.
And so I love that that's part of your day too that it's something that I think a lot of people especially people listening to us that are busy moms and who their day starts off kind of chaotic anyway remembering to have that time where you can sit down and stay focused and you know make sure you're on the right path because it's so easy to get distracted and forget about what the purposes behind what you're doing.
Exactly. Yeah. People are running round running their businesses. Totally disconnected to why they started it in the first place which basically leads to burnout resentment doing a bunch of misaligned staff and busy work that doesn't actually move the needle forward as well.
So what would you say to somebody who has their why and maybe their Why is that. You know they're really passionate about a certain helping a certain people you know whether it's I'm trying to think of somebody as something like let's say it's even helping women look and feel good in their clothes they're wearing or whatever it might be. So how do you translate that Y into a business or into a profitable successful business.
I think the big thing with that is to be solving a problem. So like when you identify like let's say like that their mission their ideal client is somebody who just wants to feel really good in their clothes again. It's about getting to know that group of women or people like three to five levels deeper. What is that crossing in their relationships. What is that costing them financially. How is that showing up in day as somebody who's like personally been there and has lost like 70 pounds. I know for me at that point in my life it was showing up in all areas and it was costing me a lot.
So for me to take action to solve that problem and to hire a coach and do all these things like I needed somebody to help show me that they knew what was going on for me like even better than I knew it for myself. So it's about really getting to know those people and then showing how are you helping them go from where they're at right now to where they want to go and what does that journey look like and ultimately what's the why of doing that not only of great like feeling great in our clothes but that's going to translate to like a better sex life with your husband it's going to lead to you being more energized at work and truly showing the transformation of what's possible.
So if somebody is already running a business like that that they're a little bit disconnected from that then it's just as easy as talking to your people and getting more specific and really asking them like well what would how would that change everything for you. What is that worth to you if someone's a little bit newer in their business and they're not quite there yet. It's still basically the same steps you need to talk to other human beings and ask them those questions and make sure that you're developed developing an offer or program or a course or seminar that actually gives people what they want.
Well infusing it with what they need. Right because like a lot of the time or people think they want you know maybe they think they need a new diet isn't what they actually need. So it's about making sure your language aging and what you're putting out there is going to attract them in and resonate for them. And then you're actually able to help them see the bigger picture as well.
Yeah I think you know I talked on this this podcast a lot about your ideal client and finding your ideal client. I think that's the key thing there is a lot of times we sit behind our computers and we think we know what our clients need or want but having those conversations and really even conducting these little interviews with your ideal clients and figuring out those deeper levels that's where you're really going to resonate with them. And then I love you said too about the language of how you kind of are selling your services is that you don't just sell what you're offering physically attainable you want to sell the results you want to sell what they're going to accomplish from whatever you're offering them.
Yeah. It's such an interesting time right now because the world is coming into a global recession and with the rise of consciousness and entrepreneurship there's more more people entering this space as coaches and healers and product based businesses who genuinely are heart centered and want to help.
And it's such an interesting time because it's really changing our whole educational paradigm. It's changing the way people think and interact with business. And there's also a lot of people whose hearts are in the right place. They're not actually looking at the fundamental business skills and they're not looking at things like positioning themselves as a must have and not a nice to have. So they're missing that profitability piece which is interesting because we really predict that in the next 12 to 18 months at least 80 percent of the current entrepreneurs who are not where they want to be in their business and whether they're new or old if they're not going to be able to make it work.
And so interesting though because there's so many like a surge of people entering the space that two years from now there'll be more people than there are right now.
But they won't be the same people. Yeah and the thing that's going to make or break the people who do make it isn't even necessarily if they're more skilled it's whether or not they're actually working on their business skills in order to get in front of the right people and support them properly because there's lots of really skilled people that they don't know how to market themselves they don't know how to stand in their sales leadership like all of these really important things are what allows people to grow their business at this really fragile time in the economy.
Yeah. Now I love that. That's so true because I do I talk to you know new entrepreneurs all the time and they have the skill or they have the product of the service they've created but they don't have the business ability behind them. So how do you help entrepreneurs kind of gain those skills or gain that in their business if they aren't those people who are going to end up kind of dying off. How do you ensure that they're the ones that will sustain through when others can't.
Well this ultimately all it starts with what Jenison having a clearly defined ROIC and solving a problem for like you said your ideal your ideal client we call them soulmate clients that that's the fundamental essence of a business regardless of if you're product based or your service based from there it comes into well how do you communicate to them so that way you can bring people in bring in quote unquote quote leads to people who want to buy and are interested in your products and that is a very interesting space in today's today's online world because there are so many people doing that and people are overwhelmed through Facebook ads.
There's so many different people vying for attention. So we often say attention is the most valuable currency out there.
It's not money.
If you have money great its attention is like how can you how can you get what you're offer in front of the right people and hold their attention with enough time so that they actually enroll into your programs or purchase your product.
Yeah. And the thing that creates the attention is what we call relationships so actually human to human connection relationships because that is like the missing thing and that's what people are craving the most. They're overwhelmed online with information with ads with echo chambers of coaches and people sharing messages. But the big thing that is lacking is the actual conversations. You know people hoping that attraction marketing and marketing will bring in posting on Facebook and just posting. But yeah that that's the big thing is whether or not you have a conversation with somebody they turn into a client now or in the future.
Or if they're sending you a referral or if you're collaborating together like those are the simple actions that are going to move things forward because that's where the other paradigm is kind of flipped because five years ago you could just automate everything and people didn't really know any better and they were craving and they weren't as overwhelmed so they would follow the funnel and they would purchase the thing without really having a lot of interaction. But people people expect to have that interaction. And there is no shortage of programs courses products people are buying based on the person that they're buying from and you can't really fully automate that.
And the next piece that's very important and many of us think we're going to it but we're actually not is the sales leadership piece. The actual ability to move someone from a conversation or a connection a quote unquote lead in to actually a client and purchasing your stuff and you don't. But I'm sure you hear a lot of it. So many people out there like Oh yeah I'm good at sales you know I sold shoes I worked at a flight agency and sold stuff. But the thing we have noticed time and time again is when it comes to selling your own service your own product.
Most people don't know how to do it. And this is it makes or breaks businesses if you if you're inviting and having people enroll into your offers 10 percent of the time versus 80 percent of the time it makes a huge difference on your profitability when you're at the 80 percent versus the 10 percent. And one of the things we work on and quite frankly we have developed so much within our own self on this journey is the sales leadership which is the ability in a sales conversation to communicate effectively and help move that person from standing in their smallness with their problem into you stepping into their greatness with you into your transformational offers and your services.
It's a huge gap that most people most people getting into this space don't have the skill set to make it happen.
Yeah we always say that when you're talking to a quote unquote prospect like either they're selling you on their small lists of why things are OK. You know all the bandaids and micro solutions that they have or are helping to sell them on their greatness like it's not about selling your programs your offers your products. It's about ultimately sharing and inviting and enrolling them into their vision as opposed to so many people think about getting the clients and enrolling to their programs but that it isn't really what people are buying at the end of the day.
Yeah. That's so that I love that. And so let's talk a little bit about you said you talked to live at the leadership part but how else can people in their business sort of be a leader be an expert be someone that people want to connect with because you mentioned earlier that people are buying from people not necessarily a business. And I think that's so true. And it's something I just had a conversation there day about sort of relationship marketing and building that relationship and having that connection. And so if someone's listening and thinking OK that all sounds great but how do I do that.
What are some kind of touchpoint some ways that they can build the sort of that role as being someone that somebody wants to buy from.
Well the first thing is someone is never going to buy from you if they don't feel seen. They don't feel heard and they don't feel feel validated like that is what connects people to you. So when you're going about and creating your content your videos your Instagram stories you want to make sure whatever you're putting out is not coming from the lens of what you like genocide what you know they want but actually dropping in and getting speaking to their problems their challenges and where they want to go. So we like to say putting up a putting a lens of your soulmate client on everything you do before you hit post on your your your blog or whatever you putting up making sure that when you read it back you're reading it through the lens of your soulmate client.
Yeah like we always say that almost everyone whether they have a service based or a product based business most of whom people want to help in terms of their ideal client is a previous version of themselves to some extent. And what happens a lot in the online space is people people almost kind of forget where they were and how they felt when they were at that current point on their journey. So they kind of start talking to it like you know one two three steps ahead of maybe where they're ideal people are. So I feel like in terms of like that level it's it's like actually going back again and talking to your people and thinking like where where exactly were you at.
What were you feeling. When did your day to day look like at that point in the journey.
Yeah absolutely. And being very cognizant of the type of language you're using because what we see so much is like you said when you're a little bit ahead on your journey let's use an example let's say like a transformational mindset coach. She may be working in the space of talking about hacking in the quantum field and optimizing that thing. But someone who's she's helping who's three steps back they're not going to resonate with something about let's get into the quantum field they're going to be thinking in terms of I want to have a breakthrough.
So being very mindful of the language you use we like to see it's called precise language and using precise language that resonates with your soulmate clients. And how do you find that out. You find it up like you said you get on the phone and you talk to them and you ask them like Is this a word you would use. Is this something you would do. So implementing that is very key. Another important thing on your stories your content on your phone calls on your lives whatever you do is dropping in to what we call being real being raw and being vulnerable.
And this ties back into the whole idea of human to human connection where people want to feel your heart. They want to know that you've gone through what they're going through they want to know they get them they want to know that you're not some superstar influencer who has it all together at the perfectly manicured Instagram feed and the million dollar lifestyle people or people are moving past that. Now people are seeing through that illusion that has been sold to us and they want to know that you're a real human beings with hopes and dreams and visions and challenges.
They want to know that you're getting raw that you're saying the things that other people are afraid to say. And when you do this you do create a little bit duality and controversy where you're not so polarizing that people are blowing up at you but you're not sitting right in the middle because sitting right in the middle is never going to attract your soulmate client which is you know a bit of a niche. Right. Like you don't want us if you're speaking to everybody you're speaking to nobody.
So when you're thought with that raw piece you're being you're being vulnerable and you're being different you're saying the things that other people are afraid to say.
And that vulnerability piece of course is realizing that the leaders of today are not the leaders of yesterday. You don't have to go out whether you're a man or a woman with your battle arm or fully on ready to take on the world with your sword and you know your big shield up your you're allowed to and in fact you must as a leader today in the business world take those defenses down and be vulnerable show people your heart share your truth. You'll share that story that you know maybe that story of sexual assault that you spent so time so much time moving through or share that story about how you were living in a car even though you know you've you've come so far in being completely vulnerable and that's what's going to attract those people to you.
Yeah yeah I think some people you know have a fear around that you know they they see other people doing it. And I know some of the people I've talked to they kind of have this imposter syndrome feeling of well if I become too vulnerable and too raw then they're going to see right through me and then they're going to not want to hire me because X Y Z because they don't think that I'm far enough along or I still am struggling or I saw this and that and I definitely that's something that's it's obviously you know all in our heads we all at some point probably feel like we are living this sort of strange life of like people are looking up to you and trying to want to work with you and you're like well who am I to have these people following me.
But I know for me personally when I started becoming more open and real and vulnerable on my own social media and even just with that person to person connections I have and it made the biggest difference.
And I started to feel less like I had to put up this front all the time and it even allowed me just to kind of relax more and enjoy what I was doing whereas I didn't feel like I had to kind of have the shiny facade all the time.
And I think that that's such a nice feeling to have a lot of people are so afraid to kind of let let that happen. But it's such a huge part now and kind of going back to the idea of like the social media and the person to person connections. I think there's has been this have pendulum swings. I can't say that right pendulum shift or swing from one side to where everybody was so focused on they wanted you know the less interaction possible let me just click a button and purchase something and I don't want to have to deal with people.
And that social media became this huge thing and everybody was putting up these really pretty shiny fronts. And now it's gone the other direction where you've had too much of that. And now people are like No I want to see the real person I want to have an actual interaction with a human being. I don't want to just sit behind a computer screen all day and you know have these conversations with people I don't really have connections to tell you. That's a huge piece that people assume that's going to take away from that you need to make sure that the real you is coming through both online and in person.
And it's not going to cause you just sounds less like an expert it's actually that make you more relatable and more of a leader and somebody people can connect with.
Yeah. I'd like to speak into that. I feel with the wrong the vulnerable piece like that is what really builds what we call intimacy and that is like that whole human to human connection and then the other piece is the relevancy piece of making sure that it is speaking to where they're at. Now it is it's onto yelling at people of like hey you're here and this is where you need to go because nobody likes to feel like they're being yelled at. And that's what a lot of people's content is doing.
It's just like this is where you're at. This is what you need to do. Join my thing or take this action. But there is a delicate way in order to yes speak into where somebody is right now but leave them feeling empowered as a part of receiving your content whether it's watching alive whether it's a story if it's a post it's a blog if it's meeting you in person where you make that intimate connection and you make it really relevant which builds the trust with them but you leave them feeling like wow anything's possible like I now see my next step I see what I can do.
Like I see the higher level view. So the intimacy and the relevancy piece are really really huge for people in their content. And it's the kind of thing like you can't really do it wrong like there's no special formula of post at this time and post this many days a week it's like show up consistently move it into conversations A.S.A.P. you know and whether that is somebody who's engaged on your content and then you send them a message if you have a call to action and then they message you if you're at in-person networking events like the sooner you can move it off line the better.
And like the bridge to that is to have direct message conversations on your social media platforms and we really feel like the big trend of conscious business and this will shift next year is events in-person events whether you're hosting a local Meetup group if you're attending if you're speaking if you're hosting a mastermind even if you have a product based based business and you're hosting like a sampler but people are craving be on the online. So to us like the online is kind of that bridge to you know where you can nurture people where you can meet new people you can receive you know connections referrals collaboration but it's all moving towards off line link and such an interesting dynamic of what's unfolding.
Yeah. The people who are going to have successful profitable businesses in 2020 are the people who are going to be able to start their connections online and move them off line that that is that is the trend that people can sell out your group programs you can sell out any of your coaching programs you can sell your products. Just think about it like if you're selling some organic makeup that you make and it's the same price as one that in the store. That's the same price. Very similar but it's sitting on the store or you're sitting there having set up an event where you're there all day and you're telling people about it and you're shaking their hand you're connecting with them who are you going to buy from are you going to buy from the brand that you don't know anything about it looks great are you going to buy from the person who has just spent 10 minutes talking you about their acne and how they went through this and then they develop this this this thing this product to work away from it will Ninety five percent of the time the consumer is going to purchase from person who they had that all flying conversation with because they feel connected they feel seen and they feel validated.
Yeah I think that's it's interesting because I I know it's so easy for us to look at how we purchase things and how we the process we go through as consumers but then we get into the role of entrepreneur and business owner it's like we forget all that stuff but it's so true because I you know I go to events all the time and networking events and I'm part of different events I meet other business owners other vendors and I'm like oh this is such a great product.
And I'm quick to recommend that product to somebody else and I forget that on the business side of things like that's what needs to be happening in my business to not just as a consumer. So it's a great reminder and I love the idea of doing events. I'm a huge fan of the events.
What do you say to somebody though that maybe their their business is primarily online or it's not necessarily a local business as far as doing events do you still think that that's a great opportunity for them even if they're trying to reach a broader audience than what's just local to them.
Yeah. One hundred percent. One of the big things I can say with events is because people are wanting the human to human connection more than ever. People will pay and people will travel to come to your events. And I know for so many entrepreneurs it's like that is the dream for so many people for it to travel and to host events and do all these things so I honestly feel like it can be a part of almost everybody's business model should they want it to be. And I would encourage it to be because it is something that people are going to come to expect like they want to meet you in person they want to be a part of it.
So that's something totally brand new to you it's like you don't have to start by hosting one hundred person conference you know in a different country it's like start local or travel to a networking event and maybe to do like speech you know like you don't have to start by even hosting your own events but start somewhere. I mean I know for us we started with small local events and then we moved into retreats and just what two weeks ago we hosted our more recent retreat and that was a 10 10 person week long event that we hosted in the mountains of Canada and we had people come from Slovenia from Europe from Milan from Bali from the States from Canada and everybody came and met together and it was like the most activating amazing event and I can truly say even just from that recent event that we hosted that that is way more powerful than any online program like to me the online is the bridge both in terms of getting people to events to really experience the magic and have these huge shifts and breakthroughs like whether it's business whether it's personal development relationship relationships like so much magic happens in person because people can't hide.
And when you have people in online programs you can get on the zoom falls you can send them the modules but we all know that a lot of the time when the day to day life is going on they're still not playing at 100 percent or they're not totally receiving the support. So to me it's so magic to get to work with your people in person and then use your online to continue supporting them with the integration the accountability you know teaching them their new skills like that's completely how we've over the years have shifted our business model from one hundred percent online to a little bit of in-person and now for next year we're hosting like five or six events we have on our schedule and only one online offering.
So it's completely flipped and I'm seeing that trend happen for a lot of people and like I said there's there's no right or wrong business model. But it's also paying attention to what people actually want and what people crave and that in-person is there. So you know whoever is listening to this I'd really encourage you just to see how could you invite into more in-person even if it's just attending things yourself to start getting yourself at in-person things within your own country. You know it doesn't have to be super crazy to start but start somewhere.
Yeah I mean I love going to and personally and but I'm going to a retreat next week and I. That's kind of what I invest in my education wise is I'd rather do conferences and workshops and retreats than an online course or things like that. Because while those courses are usually a little more a little lower sometimes lower price and I'm not. And they're also more at your pace. There's nothing that compares to like you said that one on one that connection.
I've made some amazing relationships that way I've networked with people that way that we've collaborated in other things outside of that you just can't beat that in-person connection that you've got at those types of events. I mean that's amazing.
Yeah yeah. You literally can't duplicate what's possible in person online.
Yeah. And I know for me it's even like the you know you go to these retreats or these workshops and things like that like they usually have a purpose and they have a topic or something that you're learning about but to me it's in the conversations you have outside of that the meaningfulness comes you know like you said it's it's those conversations as those little touch points where you are connect with somebody on a deeper level than just hey we're in this for the same reason or hate or both. We both our photographers are both this or that or whatever it might be.
You're now taking it to a different level and that's where the real magic happens.
Yeah like even as an example out of the 10 entrepreneurs we just had an hour event I think eight of them are current clients within an online program that we have and they all say they were all mostly already connected to each other and they would like each other's Facebook posts they would support each other. You a few of them had chatted in the deep ends and they would support. But now that they've all been there in person it's like now they're planning to get on weekly and ability calls on their own. Now some of them are collaborating and creating offers together.
They're already planning a meet up in person whether we're there or not next year to keep that momentum flowing to support each other. So the buy in from them to actually do the work in our program is so much higher. And then you have the accountability where they feel like there's people who I hope I can swear give a shit about each other. Yeah know. And the buy in of that community aspect is there online. They certainly were supporting but it's like next level. Once they've all met each other in person and way more referrals happening for each other there there's way more connecting and there's way more collaboration like whether whether you're listening to this and your ideal client is an entrepreneur or not it's like you're your ideal clients to be women who want to lose weight and they work at the grocery store but even then when you host an in-person event and they all come together like they're gonna have so much more support and love for each other than if they just met in a Facebook group.
And that's going to feel good. You I like I run a couple of Facebook groups too. One of the things that I love more than anything is seeing the people that have come to that group find their own little connections within that group. That's to me it's the most rewarding things is to see that something that I created for the bigger purpose you know. For me it was finding connection with other other women who were business owners and then seeing them kind of find their little groups of friends and their little connections and have meet ups and have their own events like you said the ones that came to your retreat that are having their own little meet ups and stuff like as a business owner somebody who is a leader that's got to feel really amazing to see that you've kind of fostered that that you've you've created these other connections for people that may not have happened otherwise.
Exactly. Yeah it's total game changer.
So speaking of face so tell everybody and you'll have a Facebook group. So tell us a little bit about the Facebook group and then I'll definitely link to that and the show notes so that people can go and join if they want to share.
So if you search it on Facebook it's conscious leaders scaling to six and seven figures. So this is a place where people who are evolving their spiritual unconscious business whether a coach whether an earth keeper an energy worker or coming together to talk about a lot of the bigger things going on within collective change and how we can utilize our businesses and or leadership do contribute to that. It's a very intimate space. There's a lot of people who apply that don't get accepted because we protect the intimacy of the container. And it's a place to come if you consider yourselves conscious or on a conscious path with your spirituality and your business and you want to come in and ask and contribute to some of the hard questions like there are a lot of deep conversations going in there.
It's a place that is very loving but it's also a place that we hold people accountable accountable.
Yeah. So I would say equal parts. We say leadership and conscious business. So talking about the high level strategies for those who are on their way to six figures or for those who have hit the six or multi six figures and they're growing into whatever their next level of leadership and profitability looks like. We talk about strategy. Talk about the leadership piece and then bringing in that spiritual bigger conscious high level conversation to take place as well. And then there's some amazing things in there we've gotten a guest expert training series that goes on in there.
We have Spencer and I comes in and we do our soul scaling and strategy shift sessions with up. So there's some awesome stuff that goes in there of both the teaching as well as the community and the connecting side of things in that community.
I love that. That's awesome. So I had one more question for you. I saw something on your website with scrolling through your website earlier this week or this past weekend and there was a term used on the shiny thing syndrome and I love that and I've talked about that and there's kind of a little off topic from your time today but when I kind of thought of the first like because I think a lot of people listening have fallen victim to this. I know I have and it kind of goes back to that sort of sticking to your Y in your path.
But talk a little about what that is and how you can avoid getting sucked into that shiny things syndrome and stay focused.
Absolutely. So we call. I like shiny things and we call it shiny objects and dry.
There you go I the same thing.
But essentially this is a syndrome that is rampant with launch for full of new entrepreneurs and entrepreneurs that are starting to get their business to sustainable profitability and essentially what this is is it's getting distracted and not staying in your own lane because we are in such a information overwhelmed space in the online and online industries that it's very easy to get distracted. It's very easy to download a new PBS to try a new strategy to get this coach and everyone you know when you're falling into a shiny object syndrome. You look a lot of the time you're looking for quick fixes and you're not actually developing a plan and strategy and seeing it through a big symptom of shiny object syndrome is abandoning ideas that you've had for your business too quickly.
One of the things we teach constantly in our programs is developing like what is the project that you should be working on that's most effective for your business for the quarter and then seeing it through because a lot of people you know they watch a YouTube video. Great I'm going to do this awesome linked in strategy and they do it for seven days. They do it for 10 days and then they're not see it's not this magic thing where all the sudden they have 200 leads out of it because they're getting distracted. It's a bunch like negating site shiny object syndrome is about seeing things through for 60 or 90 days and making tweaks as you go but not wholesale abandoning a strategy that you know 60 days before you thought was a good idea.
Yeah. And one of the other things I can say about that is the whole idea of high leverage tasks because people are doing so much of what Spencer is describing is busy work where it's and that's sticking and seeing things through. So it's like OK I'm going to jump to this and then I'm going to jump to that because people are hoping for this magic pill when really the magic pill is human to human connection and actually sticking things through long enough that you have some data of what works and what doesn't work.
So we always say like simplify down simplify to amplify something. Let's talk about where choose your highest leverage tasks and then commit to doing them to collect this data. So high leverage tasks are things that are actually leading towards income creation. So it's not necessarily about doing like a brainstorm and then doing this and then going to that it's like it could be but people need to simplify down because otherwise they're doing a whole lot of things. But none of them really effectively. So for it to be high leverage means that you should really only be focused on those few things and getting to nail them and do them really well.
So that can literally be as simple as say your focus is linked in. Well it's like actually showing up for an hour a day on LinkedIn and having genuine connections genuine conversations with people and inviting people into to connection calls just to get to know each other more and see if there could be synergy there whether it's to move into a sales call if it's to maybe you're getting a sales call them maybe it's a referral maybe it's a collaboration but to actually do those things like that is like an example of a high leverage task a high leverage task is it.
Oh I saw like Betty down the street doing a summit I should probably maybe host the summit. I think I'll do it in like three weeks because I'm the bad ass seems like yes. And is that the highest leverage thing because the highest leverage thing isn't always the the thing that looks great on paper you know where it's like everyone is doing it doing it it doesn't mean it's wrong and it doesn't mean it can't create clients and it can't create leads and it can't create growth but for the time and energy input into it is it actually as high leverage as if you're just on the ground talking to your people.
And that's the thing where I feel like people get caught in that shiny object they're trying to find the magic thing that's going to yield the great the greatest results but oftentimes it's coming from a place of ego or like not enough ness you know trying to prove that they're good enough seeing what other people are doing instead of just staying in their own lane and letting it be simple. I think it comes down to people's money story that people think it has to be really really hard and they have to work really hard you know and there's all these factors instead of actually just simplifying the process and giving themselves the time and space to really nail it.
A big thing is that if regardless of whether your product based but especially if you're in the service space industry if you're not creating consistently I roughly like fifteen thousand dollars a month with your programs and your offers you don't need to be doing all of these shiny object things that you're being sold and your Facebook ads the summits the you know do this strategy do that strategy like to make fifteen thousand dollars consistently a month is it's actually quite simple it's identifying who your ideal client is communicating the problem you solved and the transformation you have going out and actually outreaching them and talking to them getting them on to calls bridging the gap and enrolling them into your transformational offers and then delivering on what you've said you can if you just follow that pattern over and over and over again as heat as a healer or a therapist or coach whatever it is you can create fifteen thousand dollars quite easily without getting into all of the distraction ism try this strategy try that strategy but to bring it all home and close off this beautiful conversation when you're running that piece over and over and over again the missing element a lot of the time is the leadership the leadership to know that you can simplify the leadership to know that just you'll keep doing the process and again and again again even if it gets hard even if it gets boring even if you're still figuring out like well why didn't have any leads come into today even if somebody thinks you're being sales even you know when you know that you were just coming from your heart like all of those things that means having the grit to keep going
through it and readjusting and realigning as needed but actually giving yourself an opportunity to see whether or not it's working and not just dropping it because one thing happened.
Yeah yeah yeah. I always try to compare it to like a fitness journey you know if you go to the gym you know two weeks that's it and you realize OK I didn't get results after those two weeks I was never gonna go to the gym again then it's never going to work but yeah if you stick with it and you keep going even when you don't want to get up and go even when you don't and when you rather have that dessert instead of a piece of fruit whatever like it's that great like you said I think that that's really a great example and I think that's so true because there's a lot of times that people do they just they quit and they give up before they've really given something a chance to produce results because they expect these immediate immediate results immediate gratification and it doesn't always work that way.
Exactly yeah. Well thank you all so much. This has been so interesting. I love you all have such great information and advice and I'm sure that everyone's going to be interested in joining Yale's group and getting more from you also so I will definitely share that in the show notes. Thank you again for chatting with me today and I hope you'll have fun with all the adventures you'll have coming up for the next year it sounds like you'll have a lot of things planned. I'm really excited to see where that takes ya.
Yeah. Thank you so much Kendra for having us on and for the message spreading out there in the world. We're so happy to have been able to contribute.
MAN Yeah yeah. Thanks. Awesome. We all have a wonderful day.
Each year a huge thank you to Jenna and Spencer for taking time out of their crazy busy schedule to chat with me and to share their thoughts on leadership and business with you. I know that they are doing incredible things in their business they're helping other people through their mentorship program to grow their business and I think that gave us some really great tips that we can use going forward. As I mentioned in the interview I am linking to all of their websites social media freebies everything in the show notes if you head over to grow means business dot.com forward slash episode thirty three you will have access to all of that so you can keep up with what Jenna and Spencer are doing follow along with their travels and maybe get in touch with them if you feel like that they are leaders that you want to align yourself with.
All right guys I hope you have a wonderful wonderful week. I will see you back here next week same time same place.
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