Learning to Love LinkedIn with Megan Stratton

Hey, guys, and welcome back to another week here on the Girl Means Business podcast. We are on two week two of our social media series and I am really excited for today's guest. I think you're going to love her. I think you're going to love the topic we're talking about today. So I can't wait to dive in.


But before we get to that, I have a really quick favor to ask you. If you've been listening to the show and you like the content, you like the episodes that you're hearing. Could you please do me a really big favor and head over to i-Tunes and leave me a quick review?


Even if you don't listen to this podcast on the Apple i-Tunes platform. If you don't mind heading over there and just leaving me a quick review. I would so appreciate it. Not only does it help me to know what content to create for you, the listener, but it lets other people know that this is the type of podcast they might want to listen to or check out. So I thank you for everybody that has already left me a review. If you have not and you are finding lots of value and content in this podcast that you are enjoying, that is the easiest and fastest way to let me know that you appreciate the content I'm putting out for you each week. So again, just hit pause for a quick second. Head over your i-Tunes app and make sure you leave me a quick review. Thanks, guys, so much. I really, really appreciate it. All right. Today's episode is going to be really fun. We are talking all about LinkedIn. Now, when you probably heard me say we were starting up a social media series, you probably didn't think LinkedIn was going to be one of the ones we were talking about. It's not the most common social media platform out there. And to be perfectly honest, I am not a user of LinkedIn currently. I always assumed that LinkedIn was a platform for people in the business world looking to find jobs or find employers. It didn't occur to me that a small business owner like myself could utilize LinkedIn to grow my business. But after talking to our amazing guest today, Megan, I have learned so much about LinkedIn. I cannot wait to dive into this platform and start using it to help get the word out there about this podcast and other exciting things that we have going on in the world means business world.


So without further ado, let's get into today's episode with my friend Meghan and talk all about LinkedIn. Hi, Megan. How are you? I'm doing so good. How are you? I'm good. Thank you so much for joining me today. I'm super excited to have you on the podcast today and to talk about LinkedIn, which is something I'm not super familiar with, and we'll definitely get into that. But before we jump in, I want you to introduce yourself. Let eBay know who you are, what you do, and tell us your story.


Yes. Well, thank you for having me. I'm super excited. I am Meghan Stratton. I live in the beautiful scenic city of Chattanooga, Tennessee, with my wild almost 3 year old daughter named Macartney after Paul McCartney from the Beatles. I love that name.


Yes, we love we call her mic. Oh, I think it's cool because I gave her the name, but yeah. So almost three year old daughter and then my husband, Mark and I would still work in corporate America, work for an NBC television station, doing digital marketing and overseeing all the digital efforts there. And then when I am not doing that, I have a podcast called the Unshaken Podcast. I have a blog. I have a LinkedIn course. And I love Margaret. Isn't oysters that show? I love it. I love it. It's there's there's so much going on there. I feel like you have a full time job and you do all these other things and a little like a toddler, basically. Do you not sleep?


Do you just drink lots of coffee, my guys. Well, I do that. I definitely drink all the coffee. But I'm one of those hardcore morning routine people. And believe me, it took me years. I'm going to say like weeks or months to get there. But years of my alarm goes off at 5:00 a.m.. And yes. So that's where I find the time is in the mornings or like my sacred time, because it doesn't take anything away from my family or time I get spin there. And then you just have to get like hyper organized on what you say yes to and what you say no to. So it is crazy, but I wouldn't have it any other way. I know there's been times that I have thought, you know, I've got two daughters, I'm a seven, a three. And I've thought like this would have been so much better if I'd started all of this, like, way before I had kids and I have all this time. But then I start realizing, like, you know, I don't know there's something about that balancing act.


But you do. That is part of what makes the magic happen, I guess. Like, I think that if I had done this years ago before having kids, I don't know that I would have either worked as hard or been as resourceful as I have been.


You know, you kind of are forced to do things that you wouldn't have been forced to do. And not the same thing. We don't have kids. I'm sure that they do an amazing job as well. But there's something about when you're trying to do it all. And it's overwhelming. It's exhausting, but it's also like so rewarding when you're able to get it done.


He hit the nail on the head. It's like a mom superhero, like super power that we have. Because remember, before I had my daughter, I was so busy and I was like, tired. I was like, oh, you've got all these things going on. And now I really have all these things going on. But, you know, thinking about like the legacy that I want to build for her, that's the best motivation ever. Like, oh, yeah, I'm like seea I'm out of the bed. You know what I mean? Yeah. Oh, absolutely. I do, too. And again, I can only speak to this because I have girls as well. There's something about being a girl, mom. And you're like, I want to show them just how bad ass I can be. I will show them just what women are capable of doing. Like my husband, I having a conversation a couple weeks ago and he had just gotten a promotion or a new job with motion, bigger pay, this and that. And he was like, well, my goal is that, you know, I make enough money that that we don't have to worry about people. I was like, well, my goal is I want to make enough money that you don't have to worry about it. And I was like, right. You know, I was like, I don't want it to be all on you. And then radiantly, I was doing something on the houses begin. And my oldest was like, well, should we wait till daddy gets home to do this? I'm like, no. I'm like, we don't need a daddy to do this. I'm like, I can take care of this. I'm like, I I got. I think I was using power tools that she was like, baby doll. It's like I love showing them that women are capable of doing anything that they put their minds to.


I think that's such an interesting you know, it's such an exciting life lesson to teach them.


Oh, Pregent girl like that is like my mantra. Like when I'm downstairs at 5:00 a.m. working out. And it sucks because I am like 5'2. I'm shaped like a chicken nugget, mainly because that's what I like to eat. And I am just so dynamite. You can do hard things, Meghan, and you have to be able to like chase your daughter around and you don't want like your husband to be able to run faster and jump on the trampoline more like you got this. So, yes, I'd think that people choose to do this later on.


They can't see the fact that almost just spit my water out of the chicken I give up. That might be the greatest thing I've ever heard. I love it. I was super excited. I think you have a lot to share this day. I know. But I want to talk a little bit first about the fact that used to work your full time 9:00 to 5:00 job, which sounds like it's not just some sit in a cubicle all day and type A. You sound busy. It sounds like a pretty important thing. So how do you balance it all? And I know you mentioned the routine thing. But is there in the future for you to go full time? What's what's your plan?


Who? Good questions. So, yes, it is definitely anything but a desk job. I'm in charge of pretty much everything online that functions for the new station on a sales side of things. So I am training my team once a week and putting together presentations. I'm out on about fifteen client calls a week and so I thrive in that adrenaline rush in high stress environment, kind of like we were talking about with your mom. You have just like this, you know, more ability to go, go, go. And I think that's just something that, you know, God gave us. But one of the big things for me is I really didn't have to get great at telling people. No, because some days I record a podcast in my car at lunch, on my phone, and all the girls are going out to eat lunch and get sushi. And I'm like, man, that would be great, but I can't. And same thing goes for at work. You know, people want to like chit chat and stuff. I'm not saying that I don't do that at all. But you have to get so good at saying no, because when you say no to something, you're saying yes to something else. Most of the time that is me putting time into my business, my family or something else. So eventually I would love to go full time. If you would have asked me that even a year ago, I probably would have said no. I love working with broadcast media. I love being like the digital girl for like to go to for all of this stuff. But really what I am chasing after is why, like work balance freedom in the days that I get that are the days that I'm like more fired up than ever. So I think eventually it's definitely going to be my full time plan. Hopefully nobody at work listens to this and says anything. No, they know. They know. And it's it's kind of great because the path that I have been on in this full time corporate world is really what gave me the skillset and the knowledge and the tools and the expertise to say, hey, I'm going to be able to do this on my own in a different capacity. So I'm super thankful and grateful for it. But that's a very long winded way of saying, yes, I would like to go full time eventually.


I guess I was going to ask, this is what you do and your 9:00 to 5:00. Is that kind of what got you into your side business? So that road map is pretty wonky. What really got me into, like the bug that bit me. That was on the entreprenuer entreprenurial side was the podcast. So I just had a baby. I had a wicked, wicked post-partum. I wouldn't even call it postpartum depression, postpartum anxiety. Like I didn't want my husband to hold our daughter. I was very nervous to leave her like I would stay up for days on end, like I just could not get a grasp on how to manage those feelings. And so my co-host that was is also one of my best friends started sending me podcasts. And she said, Hey, girl, Mike, I know you're having a rough time. Start listing some of these shows. And so I started listening to podcasts and I was just like, oh, my gosh, if I can create something so like help just women, not even just moms, just like women not feel so terrible about their bodies and beat down behind, you know, there every one around them. And if they are a mom like to get rid of this slight feeling that I have, I'm going to do it. And so naturally, we like started it. And then it just burst it open the doors of online courses and mentorship programs and master minds. And just like the whole online world of like virtual assistants and, you know, photographers that can create your graphics and so many things for me that now I'm just so on fire about it. And after I've made, you know, my first passive income course on LinkedIn and I've started taking on some clients and really coaching and mentoring women on how to get their business off the ground, like I just feel like I can't be stopped. So that's really what happened is it was something that I totally didn't think would turn into a business that now I can't see any way around it. But being like my full time life passion, that just happens to make me money.


No, I love that. I think it's so fun to hear people's stories.


That's why I always start with that question, because I love I love people's. Why? I like hearing about like not only why you do what you do, but how did you get there? Because we all have this journey. I think a lot of times it's easy to look at people and think, oh, well, they were just kind of destined to do that or oh, they've always been really good at X, Y, Z. That's why they do what they do. But when you look at somebody else's journey, you're like, oh, my gosh, you know that that makes it like that sounds like me, like my journey of going from, you know, I went from loving to take pictures for fun with my. I can like we caught the the like disposable cameras in high school to being a full time teacher for 14 years and then rediscovering photography and that leading into, you know, my passion for helping women and just what that hindsight. Twenty 20/20, when you can kind of see how everything has fallen in place to create this perfect spot for you to be in a position to help other people. And it's really easy when you're in the trenches to go, oh, my gosh, look, I'm never going to get to where that person is or I'm never I don't have that same journey that they had or it's been more difficult for me than it was for her or the ocean or I like well, I've had it really easy. So maybe this isn't for me because it's too easy.


And when you look at it, it's just like, no, your path to where you are is what makes you valuable to your clients. It's it kind of sets the world on fire. You're just like, OK. And let's get this thing rocking and rolling.


Yes. Boom. I love that, too. You're bringing the heat on this podcast.


If we start talking about like just helping women, I get fired up and I get excited. And, you know, Kelly, you talked about like with your podcast, like that's what you just kind of had that like lightning bolt moment. Like, this is what I meant to do and leading it into other things. You know, for me, it was kind of the reverse of like I was helping women one on one. And I was getting this rush of excitement and adrenaline to be like, oh, my gosh, this is so amazing. I just helped this woman do something credible in her business. And now she's able to pay for vacation or she's able to spend on groceries or do whatever. And then the idea of taking that into a larger platform like this podcast and just hearing how much is helping all these people. That's what drives me every single morning to get up and to do these interviews and to record the episodes. And when I'm sitting in my office by myself doing episodes of just me talking, I'm like, okay, I'm not just talking into the screen. I'm talking to somebody after mine myself. Yeah. How long have you been doing your podcast? So we launched our podcast in February of this year and we we are doing season. So we just launched season three and we've changed it a little bit. So traditionally we just have one episode every Thursday which was pretty much geared towards lifestyle, motherhood, business and what we were finding. Now is women wear so many hats and like them. Sometimes you just want to like listen to a show of like mom confessions or like something funny, like a gift guy, just like light. And then other times you want to, like, be set on fire. Like, yes, girl, I definitely know how to grow an email list to get more clients now. So what we did is we split the show on Tuesdays. It's the business series with just me and it's all business content. And then on Thursday, it's like lifestyle, motherhood, a lot wider. So that kind of pertains to whatever you want. Like you can take in whatever kind of content you're feeling.


That's all that's a lot of content to create. What is it is like guys would use it twice a week. I'm like, holy crap, I'm doing good to get one a week. And to be honest, I just started working with a an assistant who's kind of taking over the back into the podcast stuff like all the graphics in the show notes and the transcripts, all that kind of stuff. And so now I have to work definitely work in batches and like get ahead of myself. And I'm like, oh, my gosh, I can't even imagine I had do this twice a week. So bless you for that.


But that's awesome. I love it. And I love the idea of the mix, because I think that's so true. Like, I think I talk a lot on here about motherhood and about just life in general. And I've done like I did an episode The Summer of like How to Survive being a work. You know, I work from home mom with kids at home over the summer and things like that, because I do. I think that, you know, I listened to some of these business shows on podcasts. Like, these are all great. But there's sometimes I don't necessarily want to hear just how to grow my email list or how to do a sales funnel. Like I actually want to hear about like other things. That's why I have like five million podcasts they listen to because I am a different mood. So I think that's really cool. They are offering such a variety.


Yeah. And we thank you for that. Thank you for that compliment. And we've just started that. We kicked it off in November. And honestly, I wish we would have done it sooner because, you know, podcasting world, the metrics are still pretty archaic compared to like other digital mediums and platforms and stuff like that. And it has just really taken off and it's been really cool to see that. And I think that's why is because sometimes you don't you're right, you're like tired and you just want to wash the dishes and like, listen to something funny or something like crazy, you know, like out there. I love to listen to like podcasts about like serials when my favorite. Oh, yeah. Storytelling. And then other days you're like, OK, I need to figure out how to do a sales funnel. Where's that podcast? So yeah, it was definitely, definitely a good move, I think. So I think. Yeah, yeah. Well and I'll do.


So tell us the name of it again real quick cause I'm a link to in the show notes. Yes. So it's the unshaken podcast. We need a way because that's how we want to be as women just on it and everything that we do.


So I definitely think that the show and so I want people to go listen to that one as well. So that'll be on there. OK. So let's dive into LinkedIn, because this is the meat of today's episode and I'm excited to talk with this. So as I mentioned before we started recording, I'm not super familiar with LinkedIn. So I have an account. I've had one for years, but it might still say I'm a teacher. I'm not sure. And I think we actually had to get one is for teaching or something I can't wear or why I have it, but I've never really used it. I've always thought that it was more of a place where like corporate America kind of goes to find jobs. Like my husbands used it for resumes and things like that. But I would love to know more about first of all, it's sort of what LinkedIn is and how it works. And then let's get into the details of how a business, a small business can use it to grow their business.


Absolutely. So first of all, you're like 99 percent of the people that I talk to. And that's why, like, I tell people, OK, we're gonna dust off your LinkedIn profile because chances aren't you have one. But like you said, you're like, I don't know what's on that thing, you know? I mean, so traditionally, I think that probably six, seven years ago, that's really what LinkedIn was all about, is if you needed a job, you could get on there. And it was more of like a way to either find a job or connect with other corporate people. And now it really is just another social platform and a way to increase your reach. But it's so much easier to get your content in front of new people on LinkedIn. It's so much easier to basically be able to say I. Megan Straten want to get in front of someone that is doing a podcast series because I want to be interviewed for that. I mean, you can literally put yourself in front of your ideal audience, whether you are a corporate exec or whether you're a photographer or whether you're a boutique owner. There's so many different avenues now that LinkedIn has where it's really more of a place for. Body to be able to kind of find what they're looking for instead of a stodgy corporate white collar. Come here if you need a job platform. Gotcha.


So it's not technically a social media platform or is it would you consider social media OK?


I definitely would if you asked me. Like I said, probably six years ago, I'd say, well, it's a great place to have your resumé. It's a great place for people to find you. And I'll back up just for a minute. Every job I call career, every career that I have had, which is basically digital marketing or digital sales at television stations. I got from LinkedIn. Yeah. And then even my podcast editor hired off of LinkedIn. Our average assistant is off of LinkedIn. I've got an Instagram brand elaborations off of LinkedIn now cause the platform traditionally isn't thought of as an avenue to do that. So when you start doing that, it's just like doors open, left and right.


Well, that's the exciting part, because I think, you know, you look at Facebook and Twitter and Instagram and and I'm primarily Facebook and Instagram and it's so saturated and it's become sort of this wasteland of advertisments and bombardment with just content continuously. And so the idea of Linked-In kind of being the new frontier is exciting. And especially if you can give in, like you said, you know, people aren't using it for that right now.


So this is a great time to get in and start using it so that your sort of one of the the first ones essentially. Yeah.


And it's I think, you know, LinkedIn traditionally has been a little bit behind other social media platforms. So LinkedIn Live is just starting to come out. But if you are you know, if you have a blog and you have content or podcasts that you're putting out all the time. LinkedIn has really cool features like one of them is called articles. So every single blog post that I do automatically posts to my LinkedIn page underneath articles. So if people search for them just like they normally would on any other platform, they're housed there. Same thing for Pinterest. And then I drive a ton of traffic to my podcast from LinkedIn, especially the business ones, because people are taking in that that type of content. And, you know, I think one of the biggest game changers is let's say that I wrote upon a blog about my morning routine. You know, we talked about that earlier, kind of my jam. And then I shared it. And you liked it. What would happen is everyone that is on LinkedIn at that time, that's on your profile, they would see like, hey, Kindra, like Megan's post. So I'm not connected to them, but you are. And so since you like my content, it's getting shared to your followers than if one of your followers liked it. Now it's getting shared to your followers. You kind of get that idea. It started really, really fast. And you know, I guess quote unquote, it gets more viral than it would on a more saturated platform. OK.


So I'll be back for a second. You mentioned that you push all your blog posts to your linked to account. So what are you using to do that? Because that's something that it automatically does or do you to link it somehow?


How does that work? Yeah. So like I said, LinkedIn is a little bit behind the times and when it comes to some of those features. So you have to go to your LinkedIn profile and then you just click articles you upload, just copy and text my copy and paste my text from my blog, grab my same blog photo, and then I link my blog directly to my dot com there. But what that does is it pushes out that content. It tells Monu, see, hey, Meghan posted an article and then that kind of type of thing where I said, if you like it or if somebody else likes it, it just starts to share. But it's always housed there. So if you went to LinkedIn dot com and you went to my profile, you would see all of my blog content underneath my articles. And that's kind of another thing that I think LinkedIn is fabulous for, is just creating authority and creating clout. Because if you go to my LinkedIn profile, I have a ton of recommendations about digital marketing and sales, a ton of recommendations which are basically reviews or testimonials about, of course, about being interviewed on podcasts. And so when people are like, ha, I wonder what Meghan is up to and they go to my profile, they're like, well, you know, here's everything. One nice spot. And it's not a filtered image. It's what other people are saying about it. So we you know, in business, you try so hard to get testimonials. And then I have all of mine in-house on one platform. That's amazing.


I love that. And I love it like I'm getting into where I'm all about repurposing my content. You know, I look at, for example, these podcasts. I take this podcast and I now only push it out on to like the audio platforms. But then I do the show notes page and I do a transcript page and I transcribe it. So it's technically a blog post housed on my Web site. And then I do soundbites and audio clips and graphics and all these different things. And now I'm pushing it over to YouTube and putting the audio over on YouTube for that purpose. So this is a really cool like one more way you can repurpose, which is great because I love the idea of I tell my listeners I don't like it's not about creating a bunch of content.


It's about creating content that and then reusing it consistently. So if Linked-In is one more way that you can share that content, that's one more place that you can reach people. I love that much. Definitely. Look at that because that sounds amazing.


Yeah. Yeah. And you know, the same way that you use hashtags on Instagram to search, you can do that inside of LinkedIn. And I've had several of my blog posts go viral just from using a hashtag like Monday, motivation or gratitude challenge like things that we typically do in our regular content day to day on other social media platforms. But on LinkedIn, it just for me, what I've found is a games more like traction because there's not a ton of people that are using it for that specific reason.


Are they like his LinkedIn sort of moving the direction of like Facebook and Instagram where it is advertize like you paid advertisment or is it still all organic?


So the short answer is yes, there's both. There's definitely paid advertisment there like I on the corporate side a lot of times after we post our jobs and pay to post our jobs because you can find higher caliber candidates. But as far as like I have run ads on Facebook to promote my cause and I've run ads on LinkedIn to promote my course. And for me specifically, they both do great. But LinkedIn's conversions higer. So even think about like if you have a friend that is a phenomenal makeup artist and she posts on LinkedIn about do you need help with headshots? Do you need help with family photos? You can help with my podcast. Cover art. Like, you just have to think a little bit outside the box, because if you said to someone, well, I'm a makeup artist, I get a lot of my clients from LinkedIn. They probably be like, huh? It really is like a great avenue to do that and then to build that. Or with your clients? Like I said, get recommendations and stuff on your profile so people can just go there and learn everything about you. One place that's amazing.


OK, so let's talk about your profile. So with LinkedIn, like I said, I haven't even looked at mine. I probably should that before I came on a chat with you. So when you go to your profile, what information or what should it look like? Should it? Is it similar to like your Facebook profile or your Twitter profile? Like should the images be the same as like you have on your other flip platforms? Is there a bio? How does that work? This is my favorite Linked-In question. It really is like out of all the things that people ask me about it. I love it when people are like, what do I do with my profile? So let's I'll take it into bite-size chunks here. OK. First of all, yes, your profile picture. Number one, it sounds very easy, but you definitely should have a profile picture. Like think about how creeped out you are when somebody like ABS you on Facebook and they have no profile picture like, oh gosh, this is spam. I get so many connection requests, I don't have a profile. I'm like, girl, you need to put a profile with Trump. Yes, put your profile pic down there and it doesn't have to be a professional headshot. Like I know you guys can't see me, but like I said, 5 two chicken nugget ish have like platinum blonde hair and very loud. I talk with my hands like this is who I am. So my profile picture is me holding up a coffee cup that has my name on it with my light blonde hair out, my spray tan and all of its glory, because that is who you're gonna get, you know, day in and day out regardless of what platform one. So if you just keep it consistent with your brand. Like you said, should it be what you use on other stuff? Absolutely it should. Because it should be a direct reflection of you. And on the same line of a profile picture, you have the opportunity to have a cover photo like you do on Facebook. I love to take this opportunity to go to Kamba and create a super easy graphic. Mind has my logo. It has all of the places you can find me. So my Instagram account on Facebook page, my Web site. All of that stuff. So that when someone goes my profile on LinkedIn, automatically they know who I am and what I do like first impressions, everything. So make sure that those two are updated. And it's kind of a call to action. Like if somebody goes my page and it says, you know, listen to the hand-shaking podcast. Like, I'm telling you what I want you to do. And then your headline is also a great way to tell your story. I gave you a little insider tip here. LinkedIn is going to make you default to whatever your current position is. So for me, it would want to say, like digital sales manager for NBC affiliate in Chattanooga, Tennessee, which is like you kind of want more. And it doesn't tell you a lot, but you have the ability to change that. So I'd change it to tell my story. So now instead of just saying digital sales manager at an NBC station, it says Digital marketing ninja sell specialist, podcast host, content creator, motivational mom and Gold Crusher. That's a lot sexier. Yes. You know what I mean? And like, we're like, oh, wow. OK. She has a podcast. She's great at digital sales. She is a mom. She loves to provide motivational content like immediately. Kind of like an Instagram bio. Immediately they're like, OK, I'm going to stop my scroll and I want to check out this girl's profile. So those are my top like three tips for your profile and tell your story like you have a huge block of text to tell your story in your summary. And a lot of times people will write like if it were me, for instance, if someone was writing in LinkedIn profile like Meghan was born and raised in Bob and was in a career for, you know, like man talks about how I wanted to be in the WNBA when I was super little. And then I realized like that was it. You know, I tell my story and I make a human connection. So I think those are like the top four or five ish things I would say. Make sure that your profile picture is updated. You have a call to action on your cover photo. Your headliner is a scroll stopper and that you tell your story and like be who you are on that platform. The same person that you would be on Facebook, Instagram, Twitter, of all the things once to me, those are great tips for any profile. I mean, great for LinkedIn. But I think those can apply to Facebook and Instagram and Twitter as well, because, you know, you've got to have a good catchy title on Instagram with somebody goes to recount you just if you just say, you know, photographer, podcaster to like, OK, well, that's just like anybody else. If you make it creative and I just you know, I also look at my photography business, I do branding sessions for a lot of business owners and it's becoming people are more aware of these. I think that's so important because. Headshots are great. I'm not a fan of the typical like stand in front of a gray backdrop where a nice button down, turn your shoulder slightly sideways and smile. You know, the real estate kind of head to head shot. I love doing the ones that shops amaze. Personally, I love doing the ones where, like I said, someone's holding up a silly mug or someone's, you know, pointing at a sign somewhere, doing something silly or whatever it might be. I think that's really key on every platform. And it's not just on LinkedIn. But one thing I think, you know, you kind of hit on was the same photo across the all your platforms.


I think it should be consistent where if someone goes to your Instagram or your Twitter or your Facebook or your LinkedIn, they know it's you across the board. And if you have one photo here and different photo here and another photo here, you're like, wait. Is this the same company? Look at my site. My thing is, am I in the right place like this? This is a different brand than, you know, I landed on. So consistency, I think is really key. So, yeah, absolutely. OK.


So how do you make connections on LinkedIn? Because I know you know, Instagram and Facebook. You have like followers, things like that. How does it work on LinkedIn?


Yeah. Great question. So you can go to the LinkedIn search bar and pretty much search for whoever you're trying to find. So let's say if I was trying to find, you know, I'd just type in your name. But if you're trying to get in front of someone at this is like one of my favorite stories to tell. I worked with a young lady who really wanted to work at Pinterest and we were working together on her LinkedIn profile. And I said, well, have you connected with anybody from Pinterest? And she's like, What? What do you mean? And I'm my girl. So you go to the search bar and you search Pinterest. And then everyone who works at Pinterest that has a LinkedIn profile will come up. So we started searching for hiring manager, you know, human resources director and marketing manager and connecting with all of these people at Pinterest. And she would send them just like a message that we came up with together, talking about like something that she either loved on their profile, you know, just human connection between social media. Well, then a Pinterest job opening came up in the Atlanta market where she lived. That's where she wanted to go. So when she applied for that job, it showed that she had like thirty seven connections at Pinterest. They can see that. And I tell you what, she works at Pinterest in Atlanta right now. So that's amazing. Yeah. Like, that's what my life does to shoulder off stories because I love to tell that we cause it shows the power of you being able to get in front of who you want to get in front of. So, you know, of course, you can follow people like Rachel Hollis or whoever you want on Instagram and you can do that on LinkedIn as well. But it gives you another level to connect with like minded people. I love to connect with podcasters on the air. So you just go to the search bar and you've been typing like mom podcast or business podcast. Use it just like regular search bar. Anyone that has those keywords listed on their profile is going to populate and then it will tell you like if you have any connections in common and I'll tell you if you have any groups in common and then you can kind of go through and connect. So it's a much more, I think, seamless process than really what Facebook has become, because I just get. And so most people get inundated with Facebook class. And on LinkedIn, you have a little bit more control over it. And that platform is attend more professional. So people are not messaging and saying like fake girl by my hair products, they're saying like, hey, I would love to connect with you and then making a relationship and then talking about it.


So, OK. So I thought two questions while you were talking. My first one is you mentioned the search bar and like typing things. And so where would those keywords need to go? So, for example, let's say for my photography business. So if I do weddings, I do portraits, headshots, that kind of stuff, would I just need to have that in that little summary section or is it through like the post that I'm posting the articles? How does that work?


Yeah, great question. I know I keep saying that, but you bring the feet when the quit with the questions. So I want to know all the things. I'm going to add another. And I'll tell all the things. But it works out for Riggs. So in that little head liner that we talked about, that's a great place to put some of those keywords. Also in the content, the post hash tag it so that when anybody searches for like wedding photography, you're going to be included in that. And then your summary as well gives you a good opportunity there. And one last place is that there's actually these little like they look like stickers, but you they'll pop up and say, do you and Meghan for digital Mark. Gidding sell strategy and you can just say like, yes. And then when you scroll down, it'll show megane has been endorsed for. And it's like all of my top skills and then all of these people that have said, yeah, she's pretty. You know, that's her. Damn, she's good at that. And so, like, photography would be one of yours. So when people go on there, they can endorse you for photography. And that's another keyword. And show up. So lots of places. But I would say the main, main ones would be your headline because it's going to immediately tell people what you do in your summer. Awesome. OK.


And a second thing was you mentioned groups. So does LinkedIn have groups similar to Facebook or how are those kind of organized? Yeah. So it's a really similar concept. Like one of the groups that I'm in on, there is a women podcasters group. And so when we talk about, you know, different topics that we're if one had like an episode that just really, really did well for them, like how did that work? And what was it? Who was the guest and stuff like that? So it really is just like a like minded content sharing type of group. A lot of Facebook groups are. Most of them are still like a big. So you can post onto the group wall just like you could. And Facebook can show up as your messages. It's really just depending on your preference. But same similar concept. And you can search for groups just like you can on Facebook. So if you were searching for like small business groups in Chattanooga, Tennessee, I could search for that and see if anyone had created one. And if not, we can create it on your own. Yeah. Oh, my gosh. I had no idea.


This is blowing my mind. Now I'm excited to go like log on my LinkedIn account and be like, what's going on over here? I definitely keep updating to do. So do you have any other Last-Minute little tips that you want to share? Anything else that's unique to LinkedIn that you want people to know about?


Yeah, I would say, you know, it is such a great place to network and that's really why we're on social media. Like if you're trying to build a business, yes, of course you're trying to find new clients and leads and stuff like that. But when you have questions or when you're just trying to figure something out and you're like Googling everything to death, chances are like you can get on LinkedIn, throw up a post about how do I do this sales funnel or does anybody need help with headshots or wedding makeup or, you know, whatever it is on LinkedIn.


Chances are you're going to be able to find what you're looking for on there, which is not what people typically think. So if I'm searching for like a when we were looking for a virtual assistant, that was a first place I looked and connected with like fifteen virtual assistants and was I will just talk to them like really easily through there. So I think my biggest piece of advice is don't let it be intimidating because I think traditionally it's intimidating. And if you just make it more about the social and human connection and leave your two cents on post when people post and you know something about that post or you have like an a comment or something that could be helpful, just leave your little breadcrumbs everywhere you go. And that's kind of how LinkedIn starts to say, yeah, this girl is involved. She's here on this platform. This is great. I'm gonna I'm gonna let her stuff be seen. And that that's kind of the the whole point of it. But yeah, just making that human connection and not being intimidated. Of LinkedIn because it's a lot of fun.


I love it. Yeah. I'm excited to try it out. I think, you know, there's a lot of people I talk to that are like, oh, my gosh, social media wears me out. Like you've got all these different platforms and based on who you're targeting and the Sanad and I'm sure some people listening are like, okay, it's just one more place I have to spend my time. But I really do think that it doesn't take a lot of effort to. And I say it's like you have to be social, just be social and social media. And so it's not like you're having to go in there and post five times a day and do all these things. Even just starting small, I'm sure makes a difference in just having your presence on there can be huge when you without having to spend a ton of time and effort.


Yeah, and you know, all of us in business land are like, oh, the algorithm. Like, I've never felt like it worked against me or anything on LinkedIn. And I think the other two, to your point, really is. I post on LinkedIn Monday through Friday. As soon as I get to work and it's 99 percent in time, I repurposed piece of content. So I definitely have a lot of clients that are like, oh my gosh, I do not want to add another platform. Like I just figured out how to use Pinterest and then I have to add LinkedIn and I'm like, look, a lot more chill than you think. And it's a lot of repurposed content that you can put on this platform and give it new life. And so it's it's one of those that I say, OK, Monday through Friday. And for the most part, I do five posts a week sometimes and four sometimes at three. But the platform so there when I log back on, it has deteriorated. Like sometimes I feel like it's as if I haven't posted in a day. So. Yeah, yeah. Well, the nice guy, I was just thinking, as you were saying, it's the intimate, the repurpose content, you know, with me having being new to LinkedIn. I have a plethora of content that I've done over the years. I mean, I have enough content to get me through probably six months worth of posting daily and not having to repurposing things, you know, or recycle anything through twice. So I think that's one misconception people have on all platforms is that your content has to be brand new. Just to that day. But you can always go back and recycle something you've already done. Or if you wrote a blog post five years ago, that's still relevant. Or maybe go update a little bit if it needs updating and then post that share that, you know, I think that that's a big thing, too. And you know, you mentioned sort of building up your reputation as sort of the expert on LinkedIn with the articles and things like that. That's my big marketing tip. I've always given a whole episode on it is that, you know, if you're writing blog post, this is directly talking mostly to photographers. They know we get caught in this trap is a lot of times photographers. They're blog content. Is this is a session I did or here's the wedding I shot. And here are the photos. And that's not necessarily something people want to go back and read again. And so you need to be creating content that is for your audience. So like if you're a photographer and you're a family photographer and it's you're in the midst of fall family season, write a blog post about, you know, what to wear for your session or the best locations in your area or the hidden spots that you may not know about it for your family session or why an indoor session is a good idea or you know, how to handle kids that a husband doesn't want to be there. You know, those are the things I think that it is hard to be super long and super in depth. But those are the things people want to read as opposed to the hey, you know, my business started in 2011 and this is this deal. This is the history of it. Nobody really cares about that as much. Yeah, I love that.


You're so right. Like, I think we get stuck in this thought pattern of a person at one time. And every single person that follows me saw it. And if I keep posting it and keep talking about it, they're gonna be like, whoa, what's wrong with her? Like, I've already seen this and get super freaked out. And in reality on Instagram, I think it's like 2 percent of your audience sees your stuff. And on Facebook, it's like 3 percent. So that's why I definitely breach like repurposing the content. And I love your take on the different ways to take like a spin on your craft, like photography and make that into an article that's like super digestible for anybody because, you know, even on LinkedIn, like, yeah, there's a lot of CEOs and there's a lot of like C.F.O. Well, guess what? Those people probably have families. They probably take photos. Their daughters or their sons are getting married. We can't just box ourselves in and say, well, that platform is not for me because I don't work in corporate America. A lot of my content on there is not geared towards corporate America. It's geared towards you gals we're talking to right now.


Yeah. No, I that's yeah, I love that. And yeah, I just thought of an analogy about the reposting or re re sharing what you've already done. You know I I try to remember that myself because I'm really bad about like, oh, I've got to create something new. But when you think about it like your closet, you know, you don't necessarily and I know I don't I don't buy new clothes every day once I've worn it. It's not going in the trash. I'm going to rewire it and say the same thing with your content. You know, your contents like your closet. And sometimes you just gotta go dig in the back and find that shirt that you forgot you had and be like, oh, yeah, this is perfect for today and put it out there. And I've never once had a friend look at me and go, Huh? You were that same shirt five months ago on a Tuesday when we had lunch. It's like they don't pay attention. They don't know. And so the same thing with your content. They're not going to shame you for sharing. More than once. And if they do, they should follow you. Dang, girl, I'm going to steal that analogy. I'll totally give you a shout out. But that's such a good way to put it. I'm gonna totally still that black. Shout out.


Well, it just came because I cleaned out my closet this past weekend. I was we have a pretty high ceiling, so I have like a seasonal rack. And I was like switching out all of my seasonal outfits for like shirts and stuff, like putting up the short sleeve ones, a summer, spring in the fall winter stuff. And because you're like me, you're in the south. It's not technically winter. Yes, that's right. But it might be like some days, but most days we're in the 70s. And so anyway, I just happened to be in closet mode and that's what made me think of it. I was like, oh, that's a perfect analogy. So, yes, steal it away. Anyway, let's do this. Use it. Take it.


Run with it. That's right. It's a label. Thank you so much for chatting. I learned a ton, so I'm sure a legend listening like this is amazing. But tell us where people can find you, how they can get a hold of you and learn more about you.


Yes, absolutely. Thank you for having me. This is a blast. You guys are so lucky. Can dress like such an amazing host. You're so easy to talk to. Oh, thank you. Yes. So you can find me. I hang out probably. Obviously, I'm on LinkedIn. So Meghan stradley did dot com slash Megan Straten. I hang out a lot on Instagram. I'm at my strat and then Megan Straten dot com is all of the things. The podcast is unshaken podcast and then you can learn more about my course, which is only in mentorship programs. All that good stuff really on Instagram or on Megan STRATCOM.


So are the main ways and I'm going to link to others on the show notes that people can just go to those and click on it and follow you. And I just realized I went back when you mentioned that back and looked at your like I have everybody thought a forum, you know, before they come on the show with all their links is up. And I don't have a spot for linked in Arlington, whatever you call address or whatever website like. I need to go add that because if people are using it, I need to build a link to it. So you have inspired me to go add that to my podcast forum for people to add their LinkedIn account on there as well, because I've got like Facebook, Instagram and podcasts and I was like, oh, I don't think I even have that on there. She's probably like Gardy judging me.


Not at all. I was serious. Like most people that are like, hey, I want to talk to you about redoing Wellington Profile. You're like, I'm really there. Don't look at it. I have enough. I haven't updated it in five years. I'm really sorry, my girl. That's everybody. So that's why they're coming to you. So that's. Yeah. They were already had it all polished and done. They'd be like, why do you need me? That's right. Well, thank you so much. This has been so much fun. And I cannot wait to listen to your podcast and hear all the amazing things you have coming up in the future as well. So thank you for joining us. Absolutely. Thank you so much. It was a pleasure. I hope you're taking notes because that was so full of such great information.


I know that during our interview I was jotting things down as fast as I possibly could because I wanted to remember everything she was saying because I know that LinkedIn is another really great place for me to be sharing content and sharing information and connecting with other boss babes who would be interested in everything we have going on. The girl means business community right now. However, I just was not aware of how to use it within my business. So thank you. Thank you. Thank you to Megan for sharing her wisdom. Sharing her tips, expertise and make sure you go check out their unshaken podcast. I've been listening to it for the past couple of months and it's so stinking good and just their southern charm. And there's they have such a great way of talking with each other through different topics, whether it's business, life, motherhood, marriage, all the things. So definitely go check out their podcast as well. All of those are linked in the show. Notes just head over to grow means business dot com forward slash episode forty six. Thanks for tuning in for another wonderful week here at the Gropings Business podcast. We will see you back here next week. Same time, same place. If you love today's episode, don't forget to click the subscribe button. So you never miss when a new episode goes live, then head over to ITINs and leave a quick review to let other people know just how much you loved it. Thanks, ladies. See you next week.


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