And so we're going to talk about, like you said, like how we can continue to thrive and and put food on our family's plate in the middle of all of this. And I think that this is going to be something that this training and this information will stand the test of time because it's going to help you. One, be creative, but to see value in what you know and how you can package that and sell that online.
Hey, friends, and welcome to the Girl Means Business podcast, I'm your host, Kendra Swallow's, a photographer and educator on a mission to help you find your passion, power and purpose through entrepreneurship. So let's jump right into today's episode because this girl means business. Hey, guys. Welcome back to the GROWER Means Business podcast. Thank you so much for tuning in again this week. I hope that you are surviving, which is about the best we could say right now, which is kind of sad.
I know, but it has been such a crazy couple of weeks.
And I will say that the silver lining in all of this, which I'm trying to look for, silver linings and one of the biggest silver linings I have found has been the creativity that has come out of this time that we are all spending, whether it be because you are out of a job or you're working from home now or whatever the case may be.
I'm seeing businesses and people get resourceful. And I think it's been interesting to see that when you take away that safety net of always being busy. What we can accomplish? You know, I think we all say all the time. The response when someone says, how are you? Is our go to is obvious. Been so busy or I just got so much on my plate. I got so much going on. And I'm trying really hard to look at this time that we have been given in a way to.
Use it as a way to kind of see what can be done when you remove the chaos of our lives, the busyness of our lives. I know for me the other day I was sitting out in the driveway as the girls were playing in a sprinkler and they were riding their bikes back and forth. And I remember thinking like it was a Thursday afternoon. And I was like, okay. Typically on a Thursday afternoon, we would have school pick up and we would have homework and we'd have snacks and we'd have getting dinner ready.
And then my oldest would have softball practice and my husband be trying to rush home from work and get home by 6:00 or 6:30, if that. And then we'd have a couple hours before bedtime and we'd rush to do baths and bedtime stories. And then we'd my husband, I would maybe son the couch and watch TV for a little while or I'd read a book or something like that. But it was this go, go, go all the time.
And our day was like that all the time. And now I found myself sitting in the driveway with nothing to do but watch my children play together. And I'm trying to find little moments like that to remind myself that this can be a blessing in disguise. And I'm not trying to minimize what's happening in our world today.
I'm not trying to minimize the severity of this disease that's going around. But I'm also trying to immigrants to heaven and me, as always, looking for something to be thankful for, something to be excited about, something to be grateful for. And that's exactly what I'm trying to do here and with this podcast is I want to make sure that I'm giving you something of value that you can use in this time to create a silver lining for yourself. And so I'm really excited about today's guest.
I'm chatting with Brittany McBean. And it was interesting because she emailed me a day or two before our interview and she said, Hey.
I've really been thinking about we were going to talk about just how to create copy that sells and how to create content that people connect with. And she emailed me and said, you know, I've really been thinking about what's going on in our world and I really feel like that if you're okay with it, can we pivot and do something a little bit different and offer some value to people that might be looking for a way to create income from this time without feeling like you're taking advantage or being opportunistic?
And I loved that she was willing to pivot. I love that she was willing to kind of change what we originally had planned on doing and make it into something so much more valuable. For this time of where we're at right now, and I think you're gonna really love what she has to say here because she's got like the amount of information she sharing with the state is unbelievable.
She's going to walk you through step by step how you can take what you are good at, even if it's not what your day to day job is. It doesn't have to be you turning the fact that you are an educator in a high school into an online course. It's taking something that you are good at that will solve a problem for people right now and use it to benefit others. So I'm going to let her do all the explaining. She's got all of the tips and the process that you can go through.
She's got a free resource you can download called make money online by teaching what you know. And she has she's offering that to you completely free so you can find it in the show notes. You can just scroll down. Click on that and download that free resource. And we're going to have her back on to talk about kind of the 2.0 version of this.
So if you're listening to this, you're thinking, OK, I'm going to implement this, but then what? Don't worry, guys. We've already made a plan for her to come back on. And we're gonna go take this even one step further for those of you that are ready to really dive deep into it.
Okay. One more thing before we go ahead and get into the interview. I want to mention really quickly that in this conversation we talk about a resource called Flow Desk. Now, I have talked to this podcast before about how I was using convert kit for my email marketing. I've recently made the switch to Flow Desk and guys, I could not be happier with that decision if you are on my email list. You've probably even seen some of the change in design and the templates that I'm using with FLOTUS now.
So one of my biggest reasons for switching to flow desk is the price because I was paying monthly for convert kit upwards of 80 to 100 dollars a month and it continued to go up in price based on how many people were on my email list. What I love about Flow Desk is that it's one price no matter the size of your list. So you can grow your list without fear of growing the amount you're owing each month.
Now, FLOTUS also has beautiful templates that are super easy to customize their drive and drop, and because they're still in beta phase, you can get it for a ridiculously amazing price.
So I have a special offer for you. If you go to the show notes and click the link for float ask. You can get half off for life isn't talking, you're paying nineteen dollars a month for the lifetime that you have the program. It is not a first year only or the first two months. This is forever. You can get it for half off for as long as you are using the system. So head to the show notes. Click the link for flow desk and make sure you check them out.
I think you're gonna be really, really happy with them. Okay, guys, let's jump into my conversation with Brittany McBean. Hey, guys, I'm here with Brittany Make being the welcome Britney to the Grumman's business podcast. How are you today?
Oh, good. I am quarantined and sheltering in place with the toddler, so I'm great.
I'm right there with you. I've got two little ones at home and it's it's been a lot. So it's an interesting time that we are in right now. For sure. Yeah. So how old is your little one? She turned 2 in February and she is so much fun. Such a happy baby. But like, I have never seen a human with this much energy in my life.
So you wish you could like a bottle it and sell it? Because then we would be like millionaires if we could do that every day.
Every day. I'm like drinking my coffee, trying to wake up. And she's literally bouncing off the walls. And if the tables were turned.
Where does it all go at? Understand? I know it's crazy. It's funny.
Like I watch mine and I'm just like, how is it that you are not just, like, done at the end of the day? Because mine I'll go, go, go all day long. And they have each other to feed off of. And then it's like 8:30 at night and we're trying to like settle down and get ready for bags or bedtimes were all like off right now. And I'm like, how is it that you're not just crashing because I'm crashing?
How are you not crashing?
But they just have like there's no off button. It's insane.
Yeah. My girls the same as zero to one hundred and then one hundred to zero. And then there's nothing in between. There's no lying down. It's just all up or sleep.
Yeah. All right. Well, I'm excited to chat with you today. So I want to start by letting you share a little bit about who you are, what you do, and kind of your story behind how you got to where you are now.
Yeah. So I am a copywriter in an online marketing strategist, and I primarily serve female led entrepreneurs who have online businesses, who are course creators, membership creators, online educators or coaches. So that's kind of fancy schmancy jargon for I help people find the messaging. That sounds like them and sells their stuff. And so that can be anything from, you know, launches to Web sites to email sequences to sales pages. But I help either write this for people or help those women figure out their messaging that's going to help them sell their product and their brand.
So that is what I do. I've been doing that for a little over a year now.
But before I really got nerdy about persuasion, psychology and and persuasive words and messaging, I was in social media marketing for about five years before that. And so I kind of took all of my my love for that. And what I really loved doing was finding the stories to tell and the way to reach people and a way to reach the people like the right people, the people that I knew would connect with me and that I would connect with as well.
And then I started teaching other people to do the same thing. And all of that translated to the copywriting and marketing strategy that I do now.
That's awesome. So have you always loved writing and words and understanding like how words work or is that something that you came later?
That's a really interesting question. So it took a lot for me to say. Like I'm a writer and I have a writing business. I. So I'll back up a little bit. So we met my daughter February 10th, two thousand and eighteen. She was born February 9th and she is adopted. And before that, we had two years of infertility and I had three miscarriages in about seven months. And then we moved into the adoption process and I had already been.
This is going somewhere, I promise. I had been really showing up very heavily online for a while in my business.
And I just kind of got this sense of like, it would be really weird if one day I just showed up with the baby. What if in sharing my whole life with people, even though I don't think people like that, we have to share the deepest parts of our life online to run a successful business.
But I was just trying to figure out how do I share this story? And so I started sharing our family's journey and, you know, our our path to becoming parents in ways that was boundary and appropriate.
And then when we brought our daughter home, I kind of started sharing, not her story, because that is hers, that is private, which is our experience of adoption in our stories of family. And it just felt really good and it felt really right. And I also felt like I was still able to maintain privacy. But that's that's neither here nor there.
People sort of commenting on my posts and just different things I was sharing. So you need to write a book. You need to write a book. Like, I would read this book, I'd pre-order this book. I thought that was such an interesting comment because I didn't consider myself a writer. I just thought I was sharing. Our story and my story from my perspective. I wanted to own my story, it didn't like a lot of the infertility narratives that were out there.
I didn't like the adoption narratives that were out there.
And so I wanted to share what I thought was important and what was reality. So in doing that, I kind of developed and honed a method and strategy and started teaching that to other women. But it definitely took a while before I could say I'm a writer and I have a writing business. I didn't do amazing in high school English. Sometimes I get confused about where commas go. And all of that is OK because a copywriter is not.
It doesn't have to be a grammar Nazi grammar specialist.
All I have to do is know how to use the right words that people need to hear to understand that the product that we are selling is for them and will solve their problems. So I can confidently say I'm a writer and I have a writing business. But it took me a really long time to get there. I didn't understand that what I was good at was messaging and online messaging, which is writing and putting it into words. That's so.
So it's funny. Two things I thought of when you're saying that. One is I literally had an argument with my oldest daughter the other day over her like a home school homework about where commas go because she was doing like commas in a list. And I was like, wait, that it started making me like, question what I knew about. It's like, wait a minute, maybe I don't know where commas honestly.
Like, I have all the resources and I look at them. And when I get confused, I have a question. And then I also have a copy editor like my clients get polished products. But it is really important for me to tell people if you can be a good writer for your business without being a good writer.
And it's how I pay our bills full time.
So, yeah, well, I think I've learned in the past couple of years and especially in the past year or so with the our thing is that how powerful words really are. And I think that it's easy. And I say this a lot on the show about how content is so important to you. Content should be sort of the foundation of your your business because it's what you're putting out into the world that people are going to connect with you through, whether it's social media content or its blog content or podcast content or even just the wording on your landing page or your sales pages.
But. I have always had the narrative in my mind that I'm not good at that. So, you know, you talk about the psychology behind it. I think this is. I'm really interested in psychology and all of this about why people do the things that they do and. You know, we kind of grow up learning and this is going to sound very sort of gender stereotypical here, but, you know, girls kind of grow up being told that girls aren't good at math.
And I think in the same sense, like I was all I had this narrative in my mind that I was not good at writing. Like, I'm very to the point and I'm very. Because I am more of the analytical side. I taught math for 14 years in the classroom. And so my brain goes straight to get to the answer, get to the result. Whereas when you're trying to connect with somebody, it has to be more about the journey and the story.
And I could be wrong and you could really correct me if I am. But I think that that's always been the narrative in my mind of. Well, I'm not good at this aspect of it. And that's always been kind of a block I've had in my business of if I'm not good at connecting through my words. That's why I started the podcast, is I can talk to people all day long. I can make that connection. But if you ask to put it on paper, it's a totally different ballgame.
So I'm really curious to kind of see what you have to say about kind of overcoming that block and whether you think that's something that people naturally have versus you can learn how to do it. Yeah.
And we could do a whole podcast on that. And really, I mean, what we're talking about here is, is brand voice, essentially. And I mean, I hear that from everyone. Like you were not the first person to say that to me. All of my clients come to me saying that so many people that choke on my DNA, that's what we talk about, because we just we have trouble calling ourselves a writer first and foremost. So like, I just want to take that and switch it to forget about the writing piece.
And just we we're connecting our message. So it's it's just messaging and it's just words. And if we can say words, we can write words. And so many people, like you said, like we we can talk in person or on video all day long. But the second we go to put it on digital paper, while that like super weird, I'm used car salesman comes out or we turn into like a professional robot.
And both are confusing to our our audience because it's it's incongruent with who we are.
And it's a little bit gross or weird. And I just really believe that we get to write the way that we talk. And I think that's a really powerful tool because most of our markets are saturated. Most of us are in an industry or do something that a lot of other people do. And I think that's a really good thing. It means there's market validation for what we do. But the thing that is going to cause someone to hire us, to listen to us, follow us, sign up for our email list is our messaging and whether they connect with us or not.
And if you don't connect with me, well, then there are a lot of other copywriters or marketing strategies that you can connect with. And that's good. I want people to be in my community who want to be in my world and who I want to connect with and all of that. So that was a really long winded answer of that. I just think we get to write the way we talk because people read like they're hearing us, you know?
And so just think about your messaging and connecting through your message rather than I'm writing and writing is scary, you know?
Yeah, absolutely. Well, I know I could talk to you all day about this, too, but let's go ahead and get into kind of the topic we want to go over today, which as we're recording this, obviously, we're living in a very interesting time with The Cove at 19 and everybody kind of being in isolation and trying to navigate the waters as business owners and what this means for our business going forward. I know for me in the photography world, there's a lot of wedding industry professionals that are really struggling right now because they've had weddings that have that were income for their household and they're being postponed or canceled.
And that means money not coming in. Or I've known people who have a physical store fronts and they're having to shut down their store fronts and they can't sell their products.
And so with all of this, there's been this shift now to how can I have a business that is sustainable and successful without having to rely on what I already was doing. And so that's what you kind of you've reached out to me and said, you know, let's maybe look at some ways we can talk about this in this episode so that it's relevant to what's going on. And I love that you're doing that. And so let's talk a little bit about the idea of pivoting your business and using what you already know how to do to make money and to serve others in a different way.
Yeah. I mean, like you said, this is a really weird time. I mean, I'm thirty two and I've never really had I've never experienced anything like this. Like, I remember when SaaS happened and it was just in the news that most of us are experiencing these unique challenges for the first time ever. And so we're gonna talk about, like you said, like how we can continue to thrive and and put food on our families. Made in the middle of all of this, and I think that this is gonna be something that this training and this information will stand the test of time because it's going to help you, one, be creative, but to see value in what you know and how you can package that and sell that online in a very sustainable and scalable way.
So that's one thing that I want to teach you guys how to do.
Now, if you're kind of in panic mode, whether you were laid off or or you have an online business and all of your clients ghosted you or, you know, you had this whatever it is, whether you're an actor or in the entertainment industry or a singer or a service provider or waitstaff or a small business owner or a brick and mortar owner, you know, you can take something that you already do and already know very well and you can teach it back to other people to help them right now.
And bringing in income to your home.
Yeah, I was telling some of the other day, you know, for all the times for this to happen, we live in the perfect age for this to happen because we have so many technology opportunities. I mean, just say it like if I was faced timing friends and we've done like Skype chats with our couple friends and we've had a happy, you know, virtual happy hours. And I'm hosting a virtual workshop. And there's so many ways that we can use our resources without ever having to leave our house.
You know, if this had happened 20 years ago, none of this would be available to us. So we're very fortunate in the fact that I'm always trying to look for the silver lining here. But we are we're very fortunate. The fact that we have the resources available to make money online, to be able to have a business that we can run from our in our pajamas, from our couch, and especially with the time that we're in. People are looking for ways to to do that.
And this is the great opportunity to do that. So I'm ready to dive in. Let's talk a little bit about, you know, how you can, one, figure out what it is that you can offer people. Because I think there are some people sitting at home thinking, okay, I know, like you said, I'm a waiter at a restaurant or I am a musician or I'm a teacher or whatever. And I don't have a job right now.
What can I do? What do I have to offer? So how can we kind of hone in on a skill that we might have available to help others in this time?
Yeah, that's a really good question. And I have a couple different ways of thinking about this, because I think at the end of the day, if we don't like we don't have confidence in what we're teaching. You're just not going to bite the bullet and do it. So I want you to I'm going to give you a couple ways of thinking about the the best things you can teach. But I also just want to give you permission to say I'm just doing this one thing just to, like, rip the Band-Aid and do it.
But no matter what your profession is, I guarantee you there is something that you know how to do well enough that you can teach, that you can use to solve a problem that someone is having right now. So, yeah, maybe you are a server in a restaurant and maybe that isn't sexy. Sexiest sell online to teach a class like how to be the best serve in the world. But maybe you also. Built a tiny home before or, you know, had a tile, a backsplash, or you're a really good knitter.
Well, right now people are stuck in their homes with extra time on their hands. And people are fixing up their homes. They're learning new skills. They're learning new hobbies. So you can solve a problem that way by teaching a skill or giving someone a step by step process that they otherwise would have really struggled to find. So I want you to start thinking about, you know, your hobbies, your skill sets, all of that. Some are going to be more obvious than others.
You know, like you said, like if you're a teacher. Well, there's a lot of things you can teach right now.
There are parents at home who are becoming teachers for the first time. So, I mean, you can get as creative and specific as you want. In fact, I would encourage specificity, but you can teach a class on how to set up a 10 by 10 home classroom for your child with a TV. Right. Super specific. And there are plenty of people who are really scrambling right now to provide a specific education plan for a special needs child or even, you know, how do you how do you write curriculum in a more creative way?
Maybe you're going to teach teachers how to write curriculum. You know, there are more obvious problems that people are having right now than you can think. How can I spin this or nuts spin as an expert, but how can I position this to serve them in this specific problem that they're having? But the reality is, anything that you are good at. Whether it's yoga or gardening or cooking or graphic design, somebody is looking to learn right now.
So you can you can kind of like just really reach the depths of your mind, think about what you love doing on how you spend your free time on the weekend. What do your friends text you and ask you about? You know, like, I just ordered some seeds off line on Amazon because my daughter and I are going to kill some flowers.
Like I just thought I'd be a fun thing to do to grow some flowers. And my dad is a landscaper, so I've been texting him like, hey, what what products do I need to get? What I need you on Amazon? What seeds are gonna be good cutting flowers? What's going to be easier to grow?
I want I want a friend to tell me how to do this because I have the time to do it. But I also don't have the brain space to go like do all the Googling. So if somebody showed up in my Facebook saying, hey, I'm teaching a gardening class for $20 dollars, how you can start your own garden for the very first time ever, just using what you already have. I'm going on my credit card at two seconds. So, you know, when you're just brainstorm, write down everything that you do with a hobby that your friends text you to ask you about, that you do in your profession, that, you know, at least the beginning steps well enough to articulate them back.
And you do not have to be an expert. You just need to be two steps ahead of somebody else. That's it. Yeah, I think that's a big thing. I love that you just said that. The end, because that's a big block for a lot of people is they think, well, I'm not an expert at that. Well, that's it. It's really easy. And I get this in my head all the time, even with this podcast is I'm thinking like there's so many other people that are further along than me and different ways.
But there's also so many other people that are that are just starting out that I'm several steps ahead. And so, yeah, you don't have to be the best of the best at something to turn around and teach the person behind you. You know, and I think like a neighbor out there that was going for a walk with. And she is really she's because she has like a little store front that she is a little flower shop. And she was like, I can't say I can't make deliveries.
I can't do this. She just opened her storefront and she was like, I don't know what to do. And I was like, you're constantly posting about, like, your garden. And you're also like, tell people about that. She goes, well, that's not like what I'm an expert at. I'm like, it is a matter you don't have to be an expert. You don't have to be the best of the best. You don't have to be giving TED talks on this.
Like you just need to have somebody who's never done it before, like me, who's like, hey, I think it'd be fun to plant some vegetables and learn how to do that. And I would like you said I would do that in a heartbeat. Or the people who are alert, like are super into fitness. And they may not be personal trainers. They may be, you know, have a desk job by day, but they really enjoy working out.
They really enjoy health and fitness. Will, now's the perfect time to get on there and teach other people how to start a fitness routine from home, how to eat healthy when you're stuck at home, you know all these things, how to cook healthy meals. Because now that people have the time and they have the. I guess the time mainly, but they don't have much else. I don't have an excuse to not do certain things right now.
And so now is the perfect time to kind of say, hey, this is something I've been interested in, something I'm good at. Let me share it with the rest of the world. So I think that's awesome.
Yeah, I think it takes a little bit of creativity and just you just have to tell yourself that somebody else wants to know what you know and that you have the skill set to teach it. I mean, I could I could literally like I have a list just because I was brainstorming. I've a list of like over 50 different classes that I would sign up to take right now that maybe I wouldn't have taken last month. Just another example I can cook.
I don't love to cook. We probably eat out or eat to put a 30 to 40 percent of our weeks. And then the other ones are super easy meals. Well, maybe you're a stay at home mom and that's your full time job. And you can rock some freezer meals and you do freeze your meals for your family every single week or once a month.
Guess what? I spent over an hour like on Pinterest coming up with a freezer meal plan for the next month because I wanted to do one grocery shop, get it all in the freezer, and then just know that we have dinners. And I've never done that before. And I would have paid someone money to save me that time to give me a grocery list, to tell me when the chop. What's a chop? What bags to put it in?
I mean, I would have paid money for that in a heartbeat rather than spending an hour and a half with my toddler like red grapes in my head trying to do it right.
Well, this is the thing they thought, too, is that I hear this excuse a lot and not even just in this phase, but just in general as well. Why is somebody going to pay me for this when they can go find it for free on Google?
And I think you just hit the nail on the head so you don't have the brain space and you don't have the hours to sit down and spend all that time piecing together the information you find on Google. Because most times when you go to those things and you come across a blog was like a freezer meal example because I've looked for those as well. And you'll find one recipe here and one recipe here. But you have to kind of piece together what you're finding.
And that does it takes time, it takes energy and you're gonna get distracted. Whereas if I could pay someone twenty to twenty five dollars and they tell me exactly what I need, they give me a grocery list, they give me the recipes, you know, they walk me through the process all in one place that's worth my money and in my opinion.
Oh for sure. And people will always pay for a process. And if you can, let's just stay in that example. If you can come up with three recipes that use peppers. So all the said in my grocery list is smaller, but my output is much bigger. Well, I didn't want to go looking for three different recipes that use peppers. I can get one big bag of peppers and then make three meals out of it. But if you give me that shopping list, you're saving me time, you're saving me money, you're saving your mental energy, which are all things that people are struggling with right now.
So if any step by step process you can do to save someone time, energy, stress or money, somebody will put at a value that they will throw their credit card at.
Yeah. Yeah, I like that. That's. Yeah, that's so true. Okay. So let's say that we have an idea. You know, we've come up with the idea of the freezer meals or the at home workouts or the gardening or whatever the idea is. So what's the next step in putting it into something that's tangible, something people can actually purchase or get from us? How do we do that?
Yeah, I'm just going to walk you guys through step by step how you can. A crazy low budget. Very little time and no tech knowledge. Get an online class up and running and people paying for it. And at the end of this, I have a free resource for you guys. I have literally every source, every step in the process. All of the links you need for all of the software and then specific workflows like examples of exactly what this looks like.
So really you should be able to follow this step by step. So I'm definitely grab that so you don't have to be taking notes.
And one will be in the show notes, too, so people can just scroll down and click on it. You'll take him right there, quick and easy.
Perfect. Jack, grab that from the show notes. And then one thing, before you even think about setting up your class that I want you to have in the back of your mind is the marketing. Because if people can't understand the value of what you're offering, they might struggle to plug in their credit card right now.
But if you can position what ever cost you're offering to solve a problem that somebody is having right now. So like maybe it's just a gardening class pops up. Someone might not it might register in their brain. But if something with the title like gardening one, a one for people who have never garden before. I mean, this is a. Title, but like a position like you've never garden before. And now all of a sudden you have to live a little house on the prairie lifestyle.
Right. Which is true. Yeah. How are we all like going Little House on the Prairie? So just think about how you can position your offering to solve this very specific problem that somebody is having right now. OK. So really quick, rapid fire. We're gonna go through the steps, but you do not have to take notes because like I said, it's all going to be in that framework. As for you. So once you figure out the topic that you have the confidence to teach, that can solve a problem someone is having right now.
You've got to figure out what is the best mode or delivery delivery of teaching this. So does that. The content that you're sharing doesn't make the most sense in a one on one coaching model. So an example for that might be I'm acting lessons. Singing lessons. I'm drawing a blank right now. But anything that has a really if you are not already an online coach, like if you don't do life coaching or something like that. Something that has a really specific outcome, that someone is going to have an immense value in working one on one with you.
Or you're gonna be able to give them individual specific feedback. So maybe you don't have a step by step process that anyone can follow. But, you know, you can connect with this person one on one and give them a big transformation by working closely with them. So you can do a one on one coaching or lesson model. So that will be they'll get more of a transformation. It'll be more specialized. But you're also going to be able to reach fewer people because it's harder to scale one on one.
But you can charge more, which we'll talk about price in a minute. So that's one option. A live workshop is another one. If this sounds scary, it is so much more simple than you think. And I'm going to walk you through that. But that's something that you would do at a set specific time, a date and a time, but can deliver to an infinite amount of people. So maybe you cap it at twenty people, but you also could do a hundred two hundred people so you could deliver a live workshop or you could do a recorded workshop, which means you do the product, you create this product at home by yourself, and then you deliver the content recorded set up and ready to go again and again and again to people who pay for it.
So that's kind of the first step is just picking. Am I doing the one on one coaching alive or Chappaquiddick recorded workshop? And next, I want you to think about pricing now. Then pause really quick, because I think, one, they want a backup to the recording part or the the the workshop part. Because I think another thing, people and again, I'm going based off of my own ideas here is the idea that, oh, god.
That means I have to be in front of the camera. But I want to clarify those some of that recorded content or even the live content. It doesn't have to be like your face on camera. It could be a PowerPoint presentation that you've created. It could be, you know, a PDA file that you're kind of going through and walking people through with just your voice. Like, I don't like people to feel like they have to be front and center on camera.
They don't feel comfortable with that, that they it can be other means of a video type content that is teaching without you having to beat people staring at your face. For how long? One hundred percent.
And yes, you can do it in what ever way you can package it and feel confident and comfortable. And I will say, if you can show up with your college buddies on a Zune meeting for a happy hour, you can do this. Everybody everybody is connecting face to face digitally right now. We're doing church online. We're doing happy hour online. We're doing family dinner online. And if you can click a zoom link or watch a Facebook Leive, you can do this.
You do not have to have perfect makeup, perfect hair, perfect lighting, perfect clothing. So all of that out the window because no one is expecting you to show up like a YouTube star. They are just asking to learn what you know. So if you can do family dinner on Zoom, then you can do this. And if you can't, I'm going to teach you how. But perfection is like. It's not that it's not required. It's not even expected.
It's not wanted. We just want the information and the transformation. Awesome. Yeah. OK, go ahead. Sorry. Let me just interrupt you there. Just went over there as well.
Please do. I want to make sure that your audience is getting what they need. So please keep interrupting. So. So we thought about what we're teaching, how we're going to teach it. And now I want you to think about pricing that is really important. So I want to give you guys some tips for pricing. So many times, like we're told, like charge your worth charger, charge your worth would. Obviously, as a woman, I believe like you, your hourly time is probably one hundred dollars more than what you would even value it at.
And this is not the time to price gouging at this time. To give more value for less money. This is the time to make things accessible to people and it's the time to make your class a no brainer. So if someone would say, Oh, I would charge twice that, then you're probably charging about the right amount because you want it to be a no brainer. So the bigger the win or the bigger the solution or the outcome or the transformation that you're providing.
The higher the price is gonna be. So I want to give you guys a couple examples. So like maybe you're teaching a beginners knitting class that is literally how to knit, how to pearl, how to make a scarf.
Like the easiest things that you can do in knitting. But for someone who has never made it before. Well, your expertise is valuable. But also that's that transformation is not going to be life changing for someone. So maybe you're going to charge around $17 for that. And then you can sell it to a lot of people, 17 dollars times. One hundred people. Well, that's a pretty good payday, right?
And if you include a scarf pattern while you added more value, maybe you can up the price or maybe you just made it more of a No-Brainer. If you're teaching a four week freezer meal class, complete with a grocery shopping list, well, that's a bigger outcome. I'm feeding my family for a whole month with one shopping trip and you're giving me the shopping list to do it. So I don't have to think about that.
So I would probably pay like thirty seven dollars for that. Or if you're teaching a one on one singing lesson, maybe you're charging 40, 50, 60 dollars depending on your level of expertise. How specialized that niche is and how big of a transformation you are providing your audience. So again, like with one one coaching, you're going to be delivering more specialized instruction. You can charge higher on a one to many product like an live recording or a recorded recording, you're going to be charging slightly lower and then the more support you can provide, whether it is PBS, Google Docs.
You guys, I'm talking simple, simple, simple, like literally a Google doc that you just share with people. A checklist. But the more support that you can provide, does it have to be designed and pretty? The higher the value is going to be. And then this is just my fun little marketing tip. Prices that end in seven sell better, like something about the psychology of seven. So seventeen twenty seven, thirty seven, forty seven.
Just price that and that. Well I don't know. That is just proven psychology research says the cures that I've heard that before.
I've heard that like seven I've heard not to do nines for whatever reason I guess because people feel like that's too much of a sales trick. But I've heard seven and I think I've heard four was another good one maybe I guess because it's just kind of right below like like twenty four sounds better than twenty five. So that's really interesting. But yeah I'm glad you said that because I had heard that before and I wasn't sure if that whole seven is a good number was a valid thing or not.
And maybe like in two years when everyone catches on and seven becomes the new nine number but like study to show that that is what increases conversion. So why not use it, right? Yeah, OK. So if you're ready, we can talk about the tech, the setup and how you collect payments. I feel like I can feel the collective heart palpitations like just by saying tech and set up like everyone just can't really stress. This is so much easier than you think.
It's basically free. And with the document that I'm giving you guys, you can just click the links and get every single thing that you need. It is that easy. So if you're doing a one on one, then you're going to need a scheduling app just because it's going to make your life a lot easier. So you're not like trying to, like, change a diaper while someone's like you have Wednesday at nine available, right. So if you love using acuity, I'm just gonna give you one option.
There are more out there you can Google. I'll just tell you what I personally use on you. Don't write that down. The link is in the document, but acuity is free. You can set up your availability. You can set up different kinds of availability. So maybe you have a 30 minute lesson, you have a 60 minute lesson, and you also can integrate it with zoom with like one click of a button, which means that when somebody uses your scheduler to sign up for a time, it automatically generates a zoom link and it sends it to their email.
And that is a step you do not have to do. I want you to think about automating as much as possible because we're already under stress for trying something new. Let's minimize the steps, minimize the time, minimize the stress. So you're doing one on one. You're going to want to have a scheduler if you're doing a live or recorded while you're setting the time or you're descending to them at their request. So talk about filming a recording. I've mentioned Zoom quite a few times.
I'm pretty sure we all should be buying stock and zoom right now because like the whole world is using Zoom like I taught my grandmother to use it.
So I saw I saw a meme today that was like. Behind this cover? 19. And it's like a Scooby Doo, they pull the mask up. It was like zoom. Like, it's so true. I mean, that's what we're using right now to record this. I'm like I've used it almost every single day and I was already using it pretty regularly for my business. But I think even people who have never used it before are like, this is amazing.
And it is. So, yeah, that it's hilarious.
It's amazing. And it's so easy. So anybody who hasn't used it before can really easily figure it out. And so zoom it is free. They do have paid options.
So it is free for anyone doing a one on one call for an unlimited amount of time. So again, if you're doing one on one lessons, boom, you're set.
If you are going to be talking with more than one person, let's say you're doing like a live training. Then it is free up to 40 minutes after that. It is.
You can pay $15 a month for up to 100 people for up to 24 hours. So that is one option to just think about. Does that does that work for you and your budget and recording loom? Rhymes with zoom, but totally different service is another great tool. It is a free Web site. You can use it to record your screen. So again, if you don't want your face on video, but you have something that you can walk someone through.
You don't have to know how to use PowerPoint. You don't have to use slides. Just click through your computer and show them what you're doing on loop. They are free. They also have a paid option. But I did link to their Cauvin 19 statement because they have provided some extra provisions right now to help people who are trying to scramble with out of a budget. So they have some really great offerings. You can record on your phone for free.
You can easily. Your phone is definitely good enough. Get in front of a mirror. Prop your phone up at eye level. Use a G.P.S. holder with a suction cups, set it up against some books. Do whatever you have to do. Miras or your sorry ass and mirror window in front of a window and record on your phone and then you can airdrop it to your computer or upload it to Google Drive. And then the simplest and easiest and most accessible is going to be a Facebook live.
So I will talk about that in a minute. But I'm just recording a Facebook live in a private group is going to be the easiest thing you can do. And then when it comes to where you actually store this content, if you're doing a live class or workshop or recorded. YouTube is free. Google Drive is free. Vimeo is $20 a month. So it just depends on your needs. But those are gonna be great options and they're really easy to figure out.
So we're going to talk about once you have your class ready. You know what you're teaching. You know the price people are buying it. How do you get this to them so you can use your current email service provider if you have Gmail or Yahoo!
That's going to be the ease. Well, not the easiest. It's going to be the most simple because you're not going to have to learn anything new. But it also will be challenging to automate and save time. So I do recommend, especially if you are going to have any sort of online presence or business in the future, having an email service provider. I know that you love convert kit. Convert Kit is great. It has everything you need.
I actually use flow desk, which is a newer I just switch to flow desk, actually.
There you go.
There you go. I love float. It's in beta, which means you get beta prices. It has a lifetime price. No matter how big your list. You Tofel Yeezy like drag and drop templates. You can set up automated emails. Really, really simple. I probably am going to do some like photos, tutorials and workshops. So if that's something you're interested in, if you grab this this free document, you'll be on the email list and you'll know if that's happening when that's happening.
So getting it to them, I definitely recommend using email. You know, it'll be hard to keep track of like a Facebook message or Instagram diam. And then for payment you can click payment through PayPal. You can request money. You can invoice if you're tech savvy, you can add a PayPal button onto like a landing page that's going to be free and easy. It is going to take out three percent of what you collect, but so does pretty much every other payment service.
And you can just build that in or consider it cost of doing business. Stripe is another great one for integrating. If you already have a web site and you have a little bit of tech, know how it's it's not that hard at all. But Stripe is a really great tool for you to use. I don't recommend using Venmo because their policy does prevent you from using it for business purposes. So you would not be compliant. And why not just set yourself up for success?
So those are all of the tools that I would use to to decide, deliver, announce, collect payments.
Or this class. Are you ready for just a couple examples of step by step what this could look like, depending on how you're absolutely right? Because I learned by examples and you probably heard all about things like great. You said things.
What does that mean? Really quick.
Let's say you're doing a one on one lesson. Four steps. Four steps. You're going to create a paper blink. It will take you no time at all. You're going to share that link with the people who want to buy your lesson. So maybe you made a post on social media or you'd let people know, hey, I'm offering this free monologue, training for your next acting audition. OK. You have your people like you're gonna share it with them.
You're going to create an acuity link. And as soon as they send the payment, you are going to send an email with the acuity link for them to schedule their their lesson. And then that will automatically send them a zoo meeting. And all you have to do is show up and teach the lesson. Boom, done. You're doing a live workshop. Got a couple more steps. And some of these do include some marketing steps that are just going to set you up for success.
But honestly, everything outside of getting paid and then delivering the content can be optional if it feels overwhelming to you.
So live workshop, you're going to select a date and time for your workshop. You're gonna create a PayPal link. You're gonna share that pay Peleg with potential students. You can do that in a templated email through flow desk to save you time. You are going to create a meeting Lincoln Zoom or set up a closed Facebook group and just set it to private or secret. Name the group. The title of your workshop. Then you can email out the Facebook group link or the Xoom meeting link with all of the date and time and details to anyone who is already paid.
Then you just show up and you share your brilliance. You can record it if you're using Zoom. You can save it to computer or the cloud. And you also can download a Facebook live video. You can just Google that. It's not that hard at all.
And then you can upload it to Google Drive, YouTube, Vimeo, and then you send out that recording to anyone who's already paid so that they have it with a thank you email. That's it. And you can do that over and over again. You can do that once a month. You can do it just once. If you're going to pre-record your content, you're going to create your paper. You're going to share your link. You're going to record in Zoom.
You can show up as a one person meeting and hit record and zoom. And all the sudden you have a free video you can record on Loom. You can record on your phone. And then you just upload it to wherever you're going to store it. Google Drive, YouTube, Vimeo adjusts the settings to make it private and then you send out that link in an automated email to all students. So that's something that you could sell again and again and again once you have the actual digital product created.
And then one thing I don't want to go through right now, because I really wanted this training to be for someone who has never talked online before, never sold anything online. I want this to feel so doable when you have so much confidence in it. But if you do have an online presence and an online business and you're wanting to package your skillset into an online class so that you can scale or you want to create a new class. I do have a slightly more in depth funnel listed and not like the workflow in that document that I have for you guys is just nine steps and it does include some email marketing assets, just like when you would send them out, what you should send out, that kind of stuff.
So if you're wanting something a little bit more in-depth that is in there as well. I just didn't want you to feel overwhelmed. So what questions do you have? Sorry, I just don't.
That's my gosh. Like I'm just sitting back saying thank you. Like, I'm already learning a few things, too. No, I think that's awesome. I think you've gone through like so much great stuff. And I know for everyone listening that has never created online courses or programs or done anything virtually like that before. Maybe you're used to teaching in-person classes one on one or or you've never done this before. It can feel really overwhelming, but I love that you've broken it down into such simple steps and all the programs that you recommend are things that I've used.
I think they're amazing. I think that's those are great choices. So I don't particularly have any specific questions right now that I can think of. I'm sure that if our audience has any, they can reach out to you. Obviously, they download your guide. They'll have access to you through email. I'm sure you don't mind them reaching out to be email with any questions they may have things like that. Oh, of course not.
I mean, I've been spending a lot of time just brainstorming with people. You know, people will send me a deum and say, hey, I am a kindergarten teacher. What can I do right now? I'm a dentist. What can I do right now?
I know what like whatever their specialty is. I. Have a video production company, What do I do right now? And so we can just talk about like that's that's kind of my superpower. Is that brainstorming?
I love doing it. I love figuring out what we can offer and how we can offer it.
And actually, if it's OK, I have been getting one question that I thought would be really helpful to address, because this has come up over and over and over again from the people, at least in my sphere. And my audience is the thing that everyone is really anxious about right now is it feels really icky and gross. Yeah. Marketing right now. And so if that's the thing holding you up, I do want to address that, because if that if that's something that you're concerned about, chances are you're not going to be coming across that way.
You won't be perceived that way. That's not going to really be something that you need to worry about. But I also think it's a really valid fear, because this is I mean, yes, we might have lost some of our income or maybe our clients kind of goes to us. But there are people that are literally dying. There are people that are losing their jobs, their livelihood that can't pay for food. There are people with really deep problems.
And so I don't want to be disrespectful and say this is the time to just get creative and this will be so much fun. And isn't it great to stay at home? Right. But also, there are people that now have brand new problems they've never had before. And the number one way to not be it cannot be gross, is to solve problems. So as a small business owner, you are being affected and it is OK to get creative and to say, how can I thrive right now and how can I do that from a place of service, not selling?
So it is not icky to show up and say, hey, this is a skills that I have that I can use to be helpful to you right now. It is easy to use fear and scarcity and shame and anxiety and all of that. That is gross. Don't do that. And if you're not a medical professional, stop giving out konbit advice.
But if you are a medical professional and that is how you can serve, then show up. Let people know how you can solve their problem and you're not going to be manipulating, manipulating or taking advantage of. So if you feel icky, then just figure out how you can serve, how you can solve problems. And it is okay to put a price tag on that because at the end of the day, we all need to come out of this thriving.
And the best thing we can do is to keep our economy going and to keep helping people. And I don't think that your family should starve because you feel like you. So I just really it's really important for me to share. And the self has been like the number one thing people have been asking and the number one fear I've been hearing, which I really respect and honor, because this is a time to be delicate. And I just think that we can thrive by by being helpers and solving problems.
Yeah, no, I've met that's a great question to answer because I do think that that is a valid concern that a lot of will have. And even within the photography community, I've seen people doing like these little front porch projects where they're walking around, they're taking pictures of families from a distance on their porch.
And there's been a lot of blowback on that. The thing is, you have to remember going into this. People are anxious. People are uncertain. People are nervous. And anytime those feelings come into play, you're going to have a little bit of pushback from people who don't necessarily understand or who don't. However, the same opinion as you, and that's okay because. Anita and I say this with any business owner, you're going to have to find your people and like you said, if you're already have the mindset of I don't want to come across as being like opportunist, opportunistic, then you're going to take into account how you're putting yourself out there so that you don't come across that way.
You're already being sensitive to that and you're already. Changing how you present things to be sensitive to people. So you're doing your part. And if there are people who don't understand that. To some degree that's on them. And you have to just kind of block that out and focus on the people who are appreciative of what you're offering and the problem you're trying to solve for them.
Yeah, because at the end of the day, if you're not a medical professional, you can't really solve the biggest problems people are having right now. Like, I can not prevent someone from getting the disease. I cannot help someone who has it. I can do my part. My family is sheltering in place. But what I can do is help business owners thrive online right now. And so I have been giving away a lot of free information, a lot of value.
I did a free workshop training. I have this resource that I'm sharing with you guys and with, you know, some of the clients that are hiring me right now and saying, hey, you're taking a chance on me. Guess what? I'm going to give you the package that you just took me for. And like three other things, right. So there's a lot of ways that you can figure out what can I do and how can I do that to serve people?
And I just think that's a really good thing. Yeah. Awesome. Well, this has been so amazing. Thank you so much, Brittany, for sharing your expertise and your tips and advice. And I would love to have you back on again sometime soon to talk more about sort of the content side of things that we had originally kind of talked about sharing on here. So please come back and be on here again and share more of your wisdom with us.
I would love that. Oh, my gosh, anytime.
And you know, if you guys start teaching and selling your online classes, one, I want you to reach out and tell me so that we can send that out to my email list because I want to promote you right now.
And then, too, we can move on to like 2.0, right? We can do to a one. We can talk about marketing it and what a little e-mail like launch sequence can look like. Your sales page can look like once you gain the confidence doing this. I just want to start at the beginning level and just start teaching and just know that you can make money online and then tell me about it.
That's so awesome. Thank you so much. So pretty. Tell everybody where they can find you. Obviously, I will link to all of your Web site in the freebee in the show notes. But tell me they can find you on social media, how they can follow you. Learn more about you and what you offered. Yeah.
Love. Honestly, the best place to connect is my e-mail list. That's where I give the most value. That's where people know what I'm doing first. They get discounts, all that stuff. And so you can jump on that by just grabbing that free guy that gives you everything we talked about today.
And my e-mails are funny. So if you just want a good laugh, hop on there. And if you want to connect in another way, I usually hang out on Instagram at Brittany El McDine and we can chat. We can do and we can just talk about life and messaging and entrepreneurship and moming and all of that fun stuff. Awesome.
Thank you so much for being on here. Enjoy your little one today. I hope she doesn't wear you out too much.
You too, girl. You too. I feel like moms giving each other like Katniss signal. It's like I got you.
We're good. And go open a bottle of wine later. I got so excited.
My mom and I saw a total side note here. But we are have this little tool, a membership at a local winery that we go to. And so every quarter they we order like a what is called a case of wine. And we were supposed to go pick up our first case of the year for the first quarter like three weeks ago. And we didn't make it out there. And of course, everything got shut down. And I got an email the other day that was like, we will ship it to you if you were not able to come pick it up.
And I was like, this is the best email I have received all week long. It seems like they will ship me my wine. This is amazing.
I love I see. Everyone's just getting creative and figuring out how can I help you out? That's just brilliant. It's so great.
So great. Well, thank you so much. And I will talk to you soon. And I appreciate everything you've done for our audience and for sharing your expertise. The thank you again. Thanks for having me on. All right. Today's in.
All right, guys, make sure you head over to the show notes and grab that free resource that she's offering. Make money online by teaching what you know, it's got everything we talked about today in this episode, plus links to all of the resources she mentioned, all of the technology options that she mentioned, as well as some really great extra bonus steps we didn't even touch on today. And don't forget, guys.
I wouldn't know what you're creating. I know what you're putting out there. So head over to the Facebook group and let us know what it is that you are teaching others. Then we can promote you, we can share your information. We can share your content and get more eyes on what it is that you are putting out into the world and how you are helping others in this crazy time and beyond. Guys, thanks so much for tuning in. Don't forget to head over to i-Tunes or leave me a quick review.
I know last week I asked for that as a one year birthday present for the podcast. So again, I am always happy to have those reviews. I read every single one. They completely mean the world to me. So don't forget to go leave a review over on i-Tunes. Have a wonderful week. And I will see you back here next week. Same time. Same place.
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