Ep 30 - Legal Chat with Elizabeth Hill

Uncategorized Oct 22, 2019

 Hey there and welcome to another week on the Girl Means Business podcast. This week I am chatting with Elizabeth Hill of Burklee Hill Vinyards in Lubbock Texas. She is not only a winery owner, but is a legal expert and she is sharing her best tips and legal advice with us.

So she and I chatted about setting up your LLC creating contracts and making sure that your business is legit from day one. So before we get started with our interview with Elizabeth I want to remind you about one of our amazing sponsors Quick Books. So talking about legal you can't talk about legal advice not talking a little bit about money as well. And guys quick books makes managing the money in my business so incredibly easy. I have the cookbook self-employed app on my computer as well as on my phone. It tracks my invoices my income my expenses and my favorite part is it tracks my miles.

 

 So I have the quick book apps on my phone and every time I make a trip somewhere a records that...

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GMB Book List

books tools Oct 21, 2019

I love to read and really love finding new books to stock my shelves with. To help you build your book collection, here are a list of some of my favorite books...both business and for fun!

Click the image for each book to buy it for yourself! 

 

Favorite Business Books:

                                                          

             

 

 

 

Just For Fun Books:

 

                          

 

                            

 

             

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EP 28- Creating Your First Lead Magnet

Uncategorized Oct 15, 2019

  All right guys today we are talking all about lead magnets. Now you might be asking yourself what exactly is a lead magnet. Well if you go back and listen to Episode 19 you will hear me talking all about email marketing and how to get started with email marketing and one of the things I talked about in that episode was creating a lead magnet basically a lead magnet is anything of value that you are exchanging in return for someone's contact information.

 

 So usually you're looking to get their email address so that you can add them to your email marketing list. Now the most commonly magnets you've probably seen and have fallen victim to are the ones that tell you to save 10 or 15 percent off your next order. So when you go to Web sites such as The Gap or Old Navy or Sephora they're going to have a pop up screen that comes up when you land on their page offering to give you a discount on your purchase in exchange for your email address. Now I'm sure some of you are...

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Ep 28- Do The Damn Thing - Overcoming Perfectionism in Your Business

Uncategorized Oct 08, 2019

 

Hey guys. Welcome back to another week here on the Girl Means Business podcast. I hope you're having a fabulous week/ Here in Texas where I'm recording this It is been a beautiful week because we have had the first signs of fall and I could not be more excited. In fact as I'm recording this I am wearing a sweat shirt, guys a sweatshirt!  But those of you there listening that are maybe up north or in colder states are thinking OK that's nothing special but for those of us here in Texas you'll understand that when you get to put on that first sweatshirt of the year it is like magic.

 

 And so I'm just praying this cold weather holds out because I love it. I love all it's one of my favorite times of year. In addition to this great fall weather we're having. I've had a really really busy last few days and I know that you're probably like what does that have to do with today's topic but I sort of feeling a little bit about sort of my personal day to day things going...

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Episode 27 Transcript - Sharing Your Why & Your Passion with Charlsey Childers (pt 2)

podcast transcript Oct 02, 2019

 

Welcome to the girl Means Business podcast. I'm your host Kendra Swalls. Over the last few years I have built a business that allowed me to quit my 9 to 5, spend more time with the ones that I love and live my best life. Now I'm sharing everything I learned along the way with you. Each week my guests and I will share actionable tips tangible advice and honest conversations to help you build your dream business. So get ready to take notes and put in the work. Because this girl means business.

 

Hey guys welcome back to another wonderful week here at the girl Means Business podcast. We're on Episode 27 and I am super pumped about this week's episode because we have our first repeat guest. If you recall a few weeks ago I interviewed this amazing woman Charlsey Childers. She has the community always her with the Web site the blog the social media groups and we did a Facebook Live Together which several of y'all joined her group and popped it on the Facebook Live to say hi...

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Creating a Facebook Group for your Business

Creating a successful business has always required a lot of hard work and effort. Although in today’s world, there are so many extra steps you must take to ensure your business reaches a big audience. Social media is going to be one of the main places to market because it’ll reach anyone and everyone. Facebook business groups provide your consumers a personal experience to engage in and learn about your company. It’ll definitely take more than just creating the page and letting people find it on their own. This is an in-depth guide to creating a Facebook group and information on using it to its fullest.

 

The Process

Groups are great because they give you a place to reach your consumers in a more feasible and personal way. Creating a group is very easy and can be done in just seconds. Simply go to the “Groups” tab on the left-hand side and click it. There will be a green button that says, “Create Group” in the top right corner. After...

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Email Marketing 101

Email Marketing 101
 
As a business owner you have probably heard that email marketing is a great way to reach your target audience and get more business. And it's true! But when you are first starting out, setting up an email list, designing emails, and coming up with something to say can be a little daunting.
 
And you may be wondering where the heck you should start or if it is even worth your time.
 
Email Marketing has some powerful benefits, but to be successful it has to be well thought out and carefully managed. In this post we will look at some of the basics of email marketing - how to get started, how to build your list and what to say in that first email!
 
Step 1: Find an email provider
 
You probably already have an email provider that you use for your business emails - Gmail is the most popular one. While using your current email provider will work, it isn't the most effective way to send emails to a client list. We want to work smarter...
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The Business of Blogging

blogging business marketing Mar 23, 2019
When was the last time you wrote a blog post? 
What was it about?
 
This is the question I ask a lot of my mentoring clients when they start talking about their lack of new client inquiries or ask for marketing tips.
 
The response they give usually goes something like this:
 
“I have every intention of blogging, but then I get busy and forget. And I have no idea what to write about. I was never a good writer so I feel like it wouldn't turn out very well.  And who is going to read it anyway? Is it really that important?”
 
Sound familiar?
 
This used to be my response as well. I used to hate blogging. I felt like it was a waste of time and something that only stay-at-home moms did as a way to share their toddler nightmare stories and homemade granola bar recipes (there are some great homemade granola bar recipes out there by the way!).  I didn’t see how blogging was going to help my business.
 
It...
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The Mind of a Shopper

How much should I charge?
This is by far the most popular question among small business owners. Everyone has their opinion on how thing should be priced, what type of business model is best and what your product is worth.
In reality, it's not up to US when it comes to making these decisions. The REAL determining factor should be your ideal client. They should drive your pricing, business model, marketing plan....just about every aspect of your business.
 
Yes, this is YOUR business, and you should have a say in how it's run...BUT you are in the business of providing a product for someone else, so their opinions matter just as much as yours.
So the real question should be...
 
What type of shopper are you trying to attract?
 
I like things that are simple, and coming from an a elementary teacher background it's how my brain works. So when I was asked to describe my ideal client I thought of her as a type of shopper/consumer...
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Work From Home Survival Guide

business blog Mar 06, 2019
 
It was a random Tuesday morning around 10am. I had taken a personal day from my teaching job and was out running errands. Between stops I decided to run into my favorite coffee shop and grab a quick drink.
 
As I stood in line I looked around the room at the people sitting at the tables. There was a table of older gentlemen dressed in polo shirts and khakis that were probably headed to the golf course after their coffee stop. There was a college student with headphone and a laptop most likely finishing up an assignment (and browsing social media). And then, there were the women....
 
One was sitting in an oversized chair with her laptop out and notebooks on the table beside her. There was the table of 3 women chatting. They were dressed in yoga pants and cute tops that probably hadn't seen a gym that day. And then there were two women sitting in the corner deep in conversation.
 
All of these women were about my age, and as I stood there all I could think about...
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