Step-by-Step Guide to Email Marketing

Sep 15, 2020

Hey there friend, can you do me a favor? Go check your inbox and count how many subscription emails you currently have waiting for you.

If you are like the average adult, you probably get anywhere from 25-50 marketing emails each day. 

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your audience, building relationships with them, and turning them into paying client, consistently winning out over all other marketing channels.

While social media might seem like the shiny new option, it has one major downside that email marketing doesn't have....you DON'T have ownership of your social media accounts. If your social accounts get shut down for any reason, you would have no way to reach your audience. 

With email marketing, you have ownership of your list, and DIRECT access to your clients through their inbox.

No more posting and then hoping someone sees it. 

No...

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Kajabi

Aug 24, 2020
 

I love Kajabi! 

There I said it. In my search for the perfect platform to help me build my podcast, coaching business and membership site I tested out several different platforms.

In all honestly, none of them are "perfect", but Kajabi comes pretty close. In an effort to help you better understand how Kajabi works, and if it's right for you, I have created a behind the scenes video that takes you inside my personal account. 

 

To try Kajabi FREE for 14 days use this link - https://app.kajabi.com/r/HxC4MoWM/t/22tmfp2u

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15 Easy Ways to Boost Your SEO

May 29, 2020
 
 
In 2011 I began my journey into the world of small business ownership when I opened the doors to my photography business, Paisley Layne Photography. At the time I had no idea how to run a small business, I just knew that I wanted to create beautiful pictures for people.
 
As my business started to grow, I quickly realized that in order to have a successful business I needed to do more than just take “pretty pictures”. I needed to learn the ins and out of marketing, SEO, social media and all the other things that can drive you to drink.
 
I knew that if I wanted to get new clients, and have my website seen by more than just my family and friends, I needed to start with SEO (Search Engine Optimization). So of course I headed to Google and started my online research.
My first questions were…
 
“What is SEO?”
&
“Why do I need to worry about it?”
 
In simple terms, SEO is the ability for search engines,...
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MomBoss Systems and Schedules with Amy Hann

Apr 27, 2020

And that is when you take a look at your calendar and and you really define your time of what you're doing, wind and reading systems around when you're doing it versus shopping when you're doing the playdates. And for me, it's setting your priorities what those are. So it's like. Hey, friends, and welcome to the Girl Means Business podcast. I'm your host, Kendra Smalls, a photographer and educator on a mission to help you find your passion, power and purpose through entrepreneurship.

 

So let's jump right into today's episode, because this girl means business. Hey, guys, welcome back to the Girl Means Business podcast. Well, welcome to the last week of April. It feels like the last two months have lasted for about two years.

 

It's been such a crazy couple of weeks. Yesterday, we celebrated my youngest daughter's fourth birthday and in two more days we'll be celebrating my oldest daughter's eighth birthday. Their birthdays are just three days apart. And while it breaks my...

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It's Okay If...

Apr 07, 2020

It's really hard to see yourself. In a leadership role, when the leadership roles that you have looked up to, you can't relate to. And even the ones I thought I could relate to because of my body image have gone and changed their body, which just leads me even more down the path. Oh, I have to look a certain way to be successful. Hey, friends, and welcome to the Girl Means Business podcast, I'm your host, Kendra Smalls, a photographer and educator on a mission to help you find your passion, power and purpose through entrepreneurship.

 

So let's jump right into today's episode, because this girl means business. Hey, guys. Welcome to another week on the Grill Means Business podcast. All right, guys, this week is a very honest conversation. I want to have with you, because when I started this podcast and when I talk about the purpose behind this podcast, one of the main things I talk about is I want it to be very real.

 

I want it to be very honest. And I want it to feel like...

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How to Teach What You Know Online with Brittany McBean

Apr 04, 2020

And so we're going to talk about, like you said, like how we can continue to thrive and and put food on our family's plate in the middle of all of this. And I think that this is going to be something that this training and this information will stand the test of time because it's going to help you. One, be creative, but to see value in what you know and how you can package that and sell that online.

 

Hey, friends, and welcome to the Girl Means Business podcast, I'm your host, Kendra Swallow's, a photographer and educator on a mission to help you find your passion, power and purpose through entrepreneurship. So let's jump right into today's episode because this girl means business. Hey, guys. Welcome back to the GROWER Means Business podcast. Thank you so much for tuning in again this week. I hope that you are surviving, which is about the best we could say right now, which is kind of sad.

 

I know, but it has been such a crazy couple of weeks.

 

And I will say that...

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Creating a Space for Creativity and Inspiration with Cara Newhart

Mar 30, 2020

I know I find this like one Pinterest and I see these gorgeous office spaces on Pinterest and just like how well, that's how it's supposed to look. Reality is. Nope. I mean, very few people have that, you know, gorgeous, like big desk in the middle of a room with a whole yard just with nothing else like to share.

 

Exactly. Yes. So I love that. OK. Function of to find a balance between those two.

 

Hey, friends, and welcome to the Girl Means Business podcast, I'm your host, Kendra Swarns, a photographer and educator on a mission to help you find your passion, power and purpose through entrepreneurship. So let's jump right into today's episode, because this girl means business. Hey, guys. And welcome back to another episode of the Girl Means Business podcast. This week, the podcast turns one year old.

 

We are officially through our first year of episodes.

 

And guys, it's been such an incredible ride the last year. I want to say before we jump in to today's...

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A Work From Home Survival Guide - The COVID-19 Edition

Mar 18, 2020

Life looks a little different for most of us these days. With the COVID-19 pandemic there are alot of us working from home, some for the first time. While working from home sounds like a great option in the beginning (hello pajama pants and Netflix) it's not always as exciting as we might think. 

Usually the first day or two is pretty nice - sleep in a little later than ususal, thanks to the lack of a commute, then open your laptop while simultaneously turning on the tv and sipping your coffee, settling in for a full day of work from your couch. 

It's day 3+ that it starts to set in. The lack of social interaction and lunches at your favorite cafe can cause you to feel isolated and alone. It might even start to feel like you might so stir-crazy.

If you have kids at home with you it can be extra difficult to get any work done, while simultaneously keeping them entertained. 

A while back I shared a Work From Home Survival Guide on my blog, and thought I would...

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Network Marketing

Mar 14, 2020

If I want to go with like a really cheesy analogy, I could say that finding a networking group that's your perfect fit is a lot like being on the show The Bachelor and The Bachelorette. You are The Bachelorette. You are going to be dating quote-unquote all of these different networking events. And until you find the ones or one that is right. You. Hey, friends, and welcome to the Girl Means Business podcast, I'm your host, Kendra Swarns, a photographer and educator on a mission to help you find your passion, power and purpose through entrepreneurship.

 

So let's jump right into today's episode, because this girl means business. Hey there. Welcome back to the Grown Means Business podcast for another wonderful week here on the show. I might be a little bit loopy right now because I'm coming off of an entire week with my kiddos for spring break. We didn't go anywhere for spring break. We decided to just have a little staycation here at the house. But my husband was at town for a...

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The #MomBoss Struggle with Ashley Malfitano

Mar 14, 2020

But most streets lately I'm really coming to terms with, hey, I am. It is OK to be building something outside of the home. In doing that and it's okay to be a mom because that's who you are. There's no changing that. That's who you are. You are a mom, but you are a boss, babe. I mean, like, you are building this, you know? I mean, an empire. Am I going to feel guilty for saying that?

 

Hey, friends, and welcome to the Girl Means Business podcast.

 

I'm your host, Kendra Swarns, a photographer and educator on a mission to help you find your passion, power and purpose through entrepreneurship. So let's jump right into today's episode, because this girl means business. Hey there and welcome back to the Girl Means Business podcast. I'm so excited that you are here this week because we are launching into our new series, this one I'm calling the Mom Bus series, all because it's going to be about what it means.

 

You're right on cue.

 

There is a little island screaming...

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