Hey guys. Happy New Year welcome to 2020. It is officially the first day of a new year and a new decade. If you're anything like me 20 19 just flew by. I really honestly feel like that. It went by faster than just about any other year out there. And one of the greatest things that has happened in this last year is obviously this podcast. And if you listen to last week's episode you know that we counted down the top 10 episodes of 20 19 and that amazing amazing episodes were launched this last year but we haven't even made it through an entire year of podcasting and so many incredible things have happened.
So thank you so much. Everyone listening. Thank you to everyone that has downloaded and tuned in and left me comments and feedback and reviews and sent me amazing DNA messages or e-mails letting me know how much you're loving this podcast. Thank you thank you thank you so very much. You have made 20 19 one of the best years in the books. All right guys we're just going to jump right in to today's episode just like we're jumping into a brand new year today.
We're going to jump into this show and today we're talking all about goal setting. Now you're probably going to hear this a lot through Facebook and blog posts and e-mails you're gonna get in your inbox about how to create and set goals for the new year. But personally this is one of my favorite parts of the year. I love new beginnings. I love fresh starts. I love the idea that the beginning of the year is a chance for us to look back on the things that maybe didn't work so well the year before make some changes make some improvements and create a roadmap create a plan for what we're going to do differently in the New Year.
It's also a chance for us to look at the things that went really well and figure out how we can do those again or keep doing those even better than we did the year before. So I personally love the new year. I love that fresh start. I love getting organized. I always order a new beautiful new planner. I start mapping out everything for the year. I look at what I'm going to do for marketing and social media and e-mails and different sessions I want to do throughout the year and different launches I want to have and different ideas I want to come up with.
And one of the first things I do every year is I work on setting my goals for the year. And so today I'm going to walk you through kind of the five key things that I work on when I'm setting my goals for the year. Now I know some people are probably thinking what's already January 1st so shouldn't you have these in place already. And yeah maybe some people like to have their goals ahead of time. I personally feel like for me I just survived the holidays. I needed that time off.
I always take off the two weeks that my kids are out of school to really spend time on my family to focus on the holidays and making memories. And so I like to just take that little bit of a break kind of separate myself from my business for a little while. Have a breather have some downtime and then I can come back. January 1st January 2nd refreshed and ready to dive back into my business and start setting those goals. I also know that for me personally January and February in the photography industry at least where I met is pretty slow.
So this is the perfect time a year to really spend in my business. And so if that's how your business feels right now too if you have this time where over the next couple of weeks you can really kind of dive into the business side of your business. Then I think you're going to really find this episode helpful.
OK so let's go ahead and jump right in to tip number one. So tip number one is kind of a big one. So it's going to be broken up a little bit but tip number one is to cut to create what I call smart goals. Now smart is an acronym that stands for Specific Measurable Attainable relevant and time sensitive. So we're going to break down each of those but creating smart goals. So here's what I really want you to do if you're listening to this and you are at the gym or in the car or shopping somewhere then come back to this later on and you can take notes but if you're in a place where you can grab a notepad grab a pencil or a pen I want you to write some things down because I really want us to kind of workshop through some of these ideas together and some of these goals together.
And as always jump over to the Facebook group at girl MEANS BUSINESS on Facebook and join the group if you have it. Jump in there and let's talk about goal setting. Let's share some of our goals for the year and see how they fit into these smart goal acronyms that are gonna go through today. All right. So S S stands for specific. I cannot tell you how many times I've talked to people and they've said oh well my goal for the year is to get more clients and to make more money.
Okay that's great. But what exactly does that look like. What exactly does that mean. So I want you to create very specific goals. I want you to get detailed with numbers and dates and timelines because the more specific you are the more likely you are to obtain those two goals. If your goal is kind of a pie in the sky dreamy sort of vague vision of something that you want then you you don't have a specific plan for getting there. So let's get really specific. So for example let's talk numbers.
But break it down by quarter if you're going to make one hundred thousand dollars this year. That means you have to make twenty five thousand dollars a quarter which means that you have to make. Well now I'm having to do math. Twenty five divided by three is roughly seven something thousand dollars a month. So you need to really get specific because you need to know exactly what you're aiming for. Think of it like a bull's eye on a target. If I just said you're aiming for somewhere in this area it's very broad.
It's very general. Let's just shoot at it and hope it lands. You don't really have a specific direction but if I tell you you're aiming for that little blue dot you know exactly where you're going. You're less likely to get off target you're less likely to get distracted because you have a very specific focus. Now I also want you to get specific with things like numbers. So obviously numbers with money but the numbers with clients numbers with products numbers with enrollments depending on your industry you might be saying OK last year for example wedding photography last year I shot 12 weddings this year my goal is to shoot 20 weddings.
Write it down. Be specific or if you say OK last year I enrolled fifty five people into my course this year I want to enroll one hundred and twenty five people into my course write it down get specific and then we're going to go on later on and talk about how exactly to break that down even further. But I want you to be very detailed with the goals that you have in mind get laser focused and you can have again multiple goals here. So you could say financially what's your goal. Client wise what's your goal personally.
What's your goal. Do you have a goal that you want to learn something new or you want to take X amount of courses or attempts X amount of workshops this year. Again be specific. So that's the s. Now the M stands for measurable. So how are you going to know if you've reached your goal. So you need to have a way to measure your success. This is again how that idea of. Don't be vague. Be specific. If one of your goals is to spend more time on education I want to ask you what does that mean and how do you determine if you've spent more time on education.
So do you see how having a goal that's measurable means that you need to have a way to know that you've succeeded. So if you want to focus more on education then you could put tangible things on it so you could say I want to devote five hours a week to education in my industry or I want to devote three weekends or three weeks of the year to going to retreats and workshops and trainings. I want to spend X amount of my budget on education and professional development. Those are things that are measurable.
You can look at your time you can look at your finances and you can see that you have accomplished or you haven't accomplished the goal you set out for yourself. So you want to make sure the goals that you are creating are something that you can measure and the benefit of that is you want to know you've succeeded. And part of the fun of setting goals is reaching those goals and getting to celebrate that you have accomplished that goal. So make sure you're creating a way to measure those goals so that you can successfully celebrate when you've reached that goal.
OK that a and smart sounds stands for attainable. Now here's the thing with this part of smart I want you to set goals that are attainable but there's a fine line between attainable and too easy. The goals that you set should be challenging but not so far out of reach that you know you can't achieve them because you're setting yourself up for failure that way. But you also want to make sure they're not so simplified and so easy that you're achieving them too quickly. So you're finding this kind of fine tune balance of a goal or goals that are going to push you out of your comfort zone without being so unattainable that you don't even try to reach them.
So for example if you have just now broken the six figures Mark in your business let's say this year you broke the six figures you're making a hundred thousand dollars a year. I would not recommend that in your goals for this next year. You put down that you're going to make a million dollars unless you have a really clear path of why you think you're going to get there. That seems a little bit unattainable but if you were to come back and say that you're going to increase your income by 50 percent or 60 percent or 25 percent that's attainable it's just enough outside the comfort zone of where you already are that you're going to have to work to get there.
But it's not so far out of reach that you can't push yourself there. So you want to set goals that are safe but scary at the same time. You want to set goals that are going to make you work harder because that's the whole purpose as you have to get uncomfortable to have success. And so if you're saying OK well I I had my 12 weddings this year and that's good I'm happy I want to stay right there at 12 weddings. I don't want to go any further. I like those 12.
Then you need to set a goal that's going to push yourself to do something differently. Maybe you need to say I'm going to increase my prices per my wedding client or I'm going to have a goal to sell an additional five hundred dollars to every club where every bride that comes in my door through albums and wall art and things like that. Or maybe if you are looking for more clients you're gonna say OK this year I saw an average of twenty five clients in my salon each week and next year I want to push to have 30 every week.
You know whatever your goal is just make sure it's obtainable but a little bit scary. So you have to decide what that looks like for you. OK. So specific measurable obtainable are stands for relevant so relevant means. Does this goal move your business forward. Is it something that's going to help your business succeed in the New Year. So if you look at your goals and you're wondering OK is this really something that's going to align with my priorities. Is it going to help my business grow in some way.
Then yes that's a good goal but if it's something that's just personally a goal you want to achieve and it's not going to necessarily push your business forward then it may be a goal that needs to come last on your list or you could just revamp it so that it does help your business in some way. So for example if one of your goals is you want to start using a daily planner because you've always just kind of kept notes or maybe you've put things on your phone and you like the idea of having one planner that everything is inside of and so your goal is to start using a daily planner to keep track of all of your calendar activities and to do list.
That's a great goal to have.
But again how is it moving your business forward is your so disorganized that you're missing appointments with clients that you aren't keeping up with tasks that you have to get done that you are not able to organize your finances or keep track of things you to keep track of because you have not been organized enough. If that's the case then this is a goal that's going to help your business and move it forward. But if your business is doing fine on that front and you're only doing this because you think it's something you want to do that's fine but make it less of a priority than some of the other goals you have in mind.
Because every goal you set in your business should be something that moves your business forward and the T is time sensitive. So with this obviously when we set goals they're usually for the year. But I want you to get even more specific and give yourself timelines along the year for things you want to achieve. Now this doesn't mean that I'm that you have to say that you're going to make six figures by June. But I want you to have little milestones along the way. And we're going to kind of talk more about this later on.
But if you don't put a timeline on your goals and they're just kind of open ended there's less likely of a chance you're going to achieve those. Because again it's like having that bullseye how many times have you set a goal and then November December rolls around you're like oh crap I didn't do anything to move me towards that goal. So if you have a timeline in place of OK I'm going to set this goal now I want to accomplish it by December 30 first I need to have some checkpoints along the way to make sure I am doing the steps I need to do to get me to that point at the end of the year.
That way I'm not rushing at the end of the year to try to make up for things I didn't do earlier on the year.
It's kind of like saying I want to lose 50 pounds by the end of the year or I want to lose 50 pounds by the time summer rolls around and the next thing you know it's May and you're like well crap I've lost five. So you have to have something to kind of keep you on track. Now having said that I want you to give yourself some grace. I want you to know that timelines will change that goals might change that things might change throughout the year. So if you set a timeline for something if you say OK I'm going to earn thirty thousand dollars by the first quarter and two months saying You've only earned ten thousand dollars.
Don't beat yourself up just adjust give yourself some grace and we'll talk more about that a little bit too OK. But that's the smart goals specific measurable attainable relevant and time sensitive. So I want you to hit pause if you can. If you're not driving somewhere and I want you to really sit down and think about if you already have your goals in mind do they fit these criteria. If you don't have goals yet which goals are you going to set for the new year. And do they fit into this.
Are they specific measurable attainable but a little scary relevant and time sensitive. OK. All right. Moving on. So tip number two no your why and you've heard me say this before you have to know your way in your business. But I want you to know a why behind your goals if you don't know the reason why you're choosing the goal you're choosing. You're not gonna follow through on it. How many people say I'm going to lose weight in the New Year because that's what everybody says. But they really don't have the motivation behind them to need or want to lose weight.
We see it every year the gyms get flooded in January by February they're back to the same old people. So you want to make sure that when you're setting your goals you're setting goals that are specific to your business and that they are going to accomplish things you actually want to accomplish in your business. If your goal is not to increase your income this year you're happy with your income but you want to focus on other things. You want to focus on building relationships or you want to focus on your education or you want to focus on finding products that your clients are going to love or you want to focus on offering new services or new products.
That's those are great goals to have as long as you know the why behind them. Don't fall into the trap of setting goals just because everybody else is setting that goal. And I also want you to ask yourself why and what am I going to do when I accomplish this. Why do I want to accomplish this. And what's going to happen when I do. So money is an easy one to go with. So let's say your goal is to make a hundred thousand dollars this year why. Why do you want to make a hundred thousand dollars.
Is it so you can provide for your family. Is it so you can take that cruise you willing to go on. Is it so that you can buy a new car or put a down payment on a house or invest in new products for your business or new equipment for your business. Is it so that you can start hiring and outsourcing things in your business. That's a good question to ask yourself when you're setting your goals is why do I want to achieve this. Why do I want to get more organized.
Why do I want investment education. Why do I want to start outsourcing my products or services or whatever it might be. Why do you need those things in your business and how is it going to help you move forward when you start really looking at the reason behind your goals. You might find that some of your goals aren't really goals you need to have and when you start looking at your why behind your goals you might find that some of your goals you are super passionate about and you are really going to push yourself to make those goals happen because you are driven and motivated and you know the reason in the why behind them.
All right. Number three. Tip number three is to work backwards. You've probably heard this before and we've talked about this a little bit the podcast. But when you are trying to get to an end goal the best way to figure out how to get there is to start at the end and then work your way back so let's go back to the example of a hundred thousand dollars a year. Six figures. So if you say OK I want to make one hundred thousand dollars this year the needy to break it down.
That means that each quarter I need to make twenty five thousand dollars. OK. That means each month I need to average about eight thousand three hundred dollars. And you can break it down even more and you say OK well if I need to make eight thousand three hundred dollars a month then and each client roughly pays me a thousand dollars I need to have at minimum eight clients a month. And that means two clients a week on average. So that means that I can. I can have clients on Tuesdays and Thursdays or Mondays and Wednesdays or whatever you want to set that.
But do you see kind of how it's helping you break it down. So now instead of just saying this big picture of I want to make one hundred thousand dollars you can look at it more specifically and say OK between January and March I need to have an average of eight clients per month and each client needs to spend an average of about a thousand dollars a month or a thousand dollars a session or a thousand dollars a purchase or whatever it might be. And so that can really help you understand not only your big goal but the little steps you need to go to get there.
Because if you're thinking OK I need eight clients a month and I need them it's been a thousand dollars each. Where am I going to find those eight clients. How often am I going to book them am I going to want to do all eight on in one weekend am I going to want to do two a week. Am I going to do for every other week. Where am I going to find those clients and how quickly can I get them the door. What can I offer. What can I do.
What can my marketing BMI creating things on social media. Am I going to networking events. These are all things that you can start thinking about instead of just looking at it as this kind of big and go on saying OK well I've got 12 months that's not so hard but then June rolls around you're like oh crap it's June and I've only made twenty five thousand dollars. So make sure that you give yourself these little time stamp markers to make sure you give yourself these little these little mile markers and you can say OK I need to be here by this point.
And then once I hit that point I need to be here by the next checkpoint. It's just like checking in with a with a doctor every so often say OK between now and the next appointment I'm going to make sure that I take my vitamins every day and I exercise and eat healthy and this and that. And then you go to your next appointment you say OK. Did all those things. Now let's move on to the next between here and the next appointment what I need to do what I need to do just to get healthy or stay healthy.
So you want to make sure that you start with the end and then you break it up into smaller more tangible easy to accomplish steps. Again you want things that are going to push you outside your comfort zone but that are not going to be so crazy unobtainable. All right. Number four find an accountability partner. Guys I cannot tell you how important this step is even if this means you put your goals out there for the world to see on social media. You want somebody or a group of people that are going to hold you accountable because if you take these goals and you keep them in your head and you never speak them out loud to the world then nobody's going to know what you're trying to achieve and you're more likely to let them go and give up on them.
But if you've put them out there in the world and somebody else is cheering you on somebody else is checking in with you and saying hey how's it going. How's that goal coming. Then you're going to be more likely to put in the work and get it done. For me I love having an accountability group. So I have a business brunch group. We meet once a month and we talk about what's going on in our business. The good the bad the ugly we share struggles we share successes. And one of the things I'm really really pushing our group to do this year is to share our goals so that we can check in with each other each month ago.
Hey how's it going with that goal. Hey you had a goal to book more clients. How's that going. Or you had a goal to make sure you attend one training every quarter have you scheduled a time to go to a workshop or training having somebody check in with is huge guys. It's just like having somebody go to the gym with you. I can't tell you how many times it is easy for me to skip out on going to my workouts but if I know somebody is waiting at the gym for me and is going to be texting me at 6:00 in the morning going hey are you coming or not.
I'm more likely to go. And you need that accountability so find somebody whether it's your spouse a best friend a business bestie a group of people a Facebook group. It can come over to the Goldmans business Facebook group who will hold you accountable I promise. Just make sure you have somebody holding you accountable and checking in with you to keep you on track. And the number five when it comes to creating goals for the new year give yourself some grace throughout the year. Things are going to change. You never know what's going to present itself.
You might have something completely turn your business upside down. Good or bad and your goals get completely changed. You might decide the mill the year you want to start a podcast and things completely change you add a goal you take a goal away you give more energy to one thing than something else. It doesn't mean you have failed. It doesn't mean that that goal is not a valid goal it just means that maybe the timeline has changed instead of accomplishing that goal in one year. Maybe you do it in two or three or four or five instead of saying this goal is no longer going to happen.
Just say this goal is not in my future right now I'm going to put it on a shelf and I'm going to come back to the later time. There's nothing wrong with changing and pivoting in your business throughout the year because a lot can change in 12 months. We don't know what's going to happen in the next year and if we're so rigid with ourselves for so rigid with our timeline and our goals that we don't have flexibility to bend and move and shift and change with the tide. We're going to break and your cause they're going to feel like you're failing because it is not a failure.
Changing and pivoting and growing with your business is never a failure. Taking a step back is never a failure. It just means that something different and something bigger and better is coming your way. I can't tell you how many women I've talked to who have said you know I had this big vision I had this dream for my life and then x y z happened and it took a complete left turn and I'm so happy it did because I'm where I am now.
Guys be open and be flexible to what life brings you. You never know maybe you're going to end up starting a family this year and halfway through the year you're going to realize that you can't devote as much time and energy into your business because you have a family to take care of. Maybe your husband gets moved to a different city and you're going to start your business all over your goals are going to change no matter what happens in your business in 2020. Just know you have to give yourself some grace give yourself Grace with your timelines give yourself Grace with your goals give yourself Grace and everything that you do because you are human and you're only capable of doing so much in a year.
Don't beat yourself up. I know we all do it. I know we all struggle with this. We all feel like we need to be doing more and be better and be this perfect mom Pinterest person business owner wife whatever it might be. Give yourself some grace. You're going to get there. It just may look different than you originally thought.
OK guys so that is my tips for starting your goal setting for 20 20. So Rosalie let me recap those real quick. So one create smart goals smart meaning specific measurable obtainable relevant and time sensitive. Number two make sure you know the why and the reason behind the goals that you're setting. Number three is to work backwards. So start with your end result and work your way back to the beginning setting a little time Mark so on the way of checking points. Number four find an accountability partner. Find somebody that's going to check in with you.
That's going to hold you accountable. That's gonna keep you on track for your goals. And number five give yourself some grace. Hi guys. Happy happy New Year. I hope you have a wonderful New Year's. I hope you spent it with family and friends and please head over to the grill means business Facebook group. Let us know what your goals are for the new year and how we can support you in those. All right guys. I will see you next week same time same place. Bye ladies.
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