The Power of Pinterest with Chynna Benton

It's a beautiful thing because basically you have one pen, right? And then you it and then three of your friends share it. And then those three friends share it. And then all of a sudden you have thousands of repentance. And now in my in my mind, it's a beautiful thing.


Welcome to the Girl Means Business podcast, I'm your host, Kendra Swallow's. Over the last few years, I have built a business that allowed me to quit my to spend more time with the ones that I love and live my best life. Now I'm sharing everything I learned along the way with you. Each week, my guest and I will share actionable tips, tangible advice and honest conversations to help you build your dream business. So get ready to take notes and put in the work because this girl means business. Hey, guys. Welcome back to another week on the Grill Means Business Podcasts. Today, we are wrapping up our social media series with the topic of Pinterest. I am chatting today with China Better'n, who is a Pinterest expert, and she is sharing with us all of her tips and tricks on how to implement Pinterest into your social media marketing strategy. One of the things that we talked about in our interview today is our shared love for the app Tailwind. Tailwind is a must have app for anyone who is planning to include Pinterest as part of your marketing strategy. And as a listener, the Girl Means Business podcast. You can get your first month of tailwinds completely free. Head over to today's show notes or go to bitterly forge slash GMB tailwind. That's B I-T dot l.y forward slash g m b tailwind and get your first month completely free. All right, guys, I am so excited about today's interview. So let's dive right in to my chat with China better'n. Hi, China. How are you? I'm good. I'm good. How are you?


I'm doing great. Thank you so much for being part of the Grow Means Business podcast. I am really excited. Chat with you today because we're going to talk about a topic that I know I personally am excited to learn more about and start implementing into my business. So I want to start by asking you to tell us a little bit about who you are, what you do, and how you got into your industry.


Yeah. So I am China. I am the founder and certified online business manager by Bodega. And I got started in my business in twenty, seventeen late, twenty, seventeen, whatever. I kind of. Well, actually I found out that my husband was being laid off from his job and this was very shortly after we moved states in order to like for his job. And so I started to look for things that I could basically work on top of my nine to five to just make extra money. And I had no intentions of making it my full time job. I never wanted to. I never saw it as a career path whatsoever. I was just like purely money. And I found the process in industry. And I got really interested in a basically job and had first learned everything I could. In September of what year? And then at the end of January, the next year or so, like six months, I quit my job because it spiraled back quickly now. Yeah, it was pretty insane. It was it was a wild six months. But I. Since then, I've worked with clients. We slowly formed from a virtual assistant company to a online business management issues and see where we help clients with their with their systems are operations and basically their day to day operations management to make sure that they're getting the most out of their business through back and management as well as Pinterest management. And that's kind of why we're here today. And I kind of fell into Pinterest while I was doing the work and just found that I absolutely loved it. And the aura y and the rewards that. My client found from the platform were just like insane and not even comparable to any other platform that we focus on. So I really made that a key focus in our business because I knew how much value it can bring. And so here we are, three team members later we're cruisin and yeah, that is awesome.


I love it. I think that's so cool. I love when things just take off like that and and are obviously meant to be. So, yeah, like you said, we're here today. You talked about Pinterest's, which I'm super excited about. And so my first question for you is you mentioned that you started noticing your clients getting a lot more, I guess, R-N.Y. Out of their Pinterest accounts and other platforms. Why do you think that is like what is it about Pinterest that is so appealing or so beneficial, but yet so many people, I don't think are using it to their advantage right now?


Yeah, absolutely. So the biggest thing with Pinterest, they keep in mind is that and this is kind of a common misconception is that Pinterest is a search engine, a visual search engine, and not a social media man or management platform or a social media platform.


So the long term return on the content that you're creating is way bigger. Because once you add a pin to Pinterest and you like, go and create your graphic on camera and you to Pinterest, you can gain traffic from that one 10 years later when that literally. Well, I shouldn't say never, but almost never happens on any other platform. So like you write a Facebook post, you post, say, or an Instagram post. Same same deal. You post that, you maybe get a couple of clicks and then basically no one ever looks at it. Again, it's a very like temporary content platform where Pinterest is the platform that keeps on giving time and time again. So you can really get the full life out of your out of your content in the long term. So whatever it is that you're creating, whether it's podcasts like this or a blog post or whatever it is, you can still see traffic on that content. Years in the future without you having to take any actual action to re promote it the same way that you would otherwise.


Yeah. And that makes sense. And it's funny. Like, you know, I use this analogy a lot when I'm talking about just business and marketing in general, but I use the analogy of going to the gym and how you can't just go once and expect results and you can't just walk in and say, I went and turn around, leave and get results. And I look at Pinterest is kind of the same way as like getting fit and healthy is that I know I need to be doing it. I know kind of the basics of how to make it work for my business, and yet I'm still not doing it. But just the other day I had I use that time hop app on my phone. And it came up that five years ago I had a blog post that had gone viral and it was this really cute photography session where a former client of mine came to me and wanted me to help her surprise her husband by telling him that they were having a baby. So we did it during a photo shoot and I posted it randomly on my blog. And at the time I was always reep like I would create my blog post and then I would pen the photos from the blog post to my Pinterest account. And I literally did it at like ten o'clock at night on a Tuesday and was like, I mean, her family, I'll probably see it, but that's fine. And I went back when I saw that in my time. Hopp, I mean it went crazy. Like it crashed my website back then. Like I had to switch hosting platforms like it. Well, that's crazy.


I was on the local news. People were telling me that they were hearing about it in other countries. It was insane. And so I kind of forgot about it. And then the other day it came off of my time. Hopp The photo of me like being interviewed for the news. And so I went back to look at that blog post that and I. It has currently like half a million views, I think, or something like that.


And this was, I think a year ago or five years ago when it first happened, it was that like a hundred thousand one hundred fifty thousand. But I went to Pinterest because I knew we were gonna be talking to the sales. I'm just curious how many times this thing has been repaired. And it was crazy. I mean, it was one pen. And over the last five years, it has been repaired, penned thousands and thousands of times. And I have done nothing to promote it or do anything to it.


So, I mean, that's living proof right there of exactly what you were saying, that it's this platform that keeps going and keeps giving. And yet we're not using it to its full advantage most the time, which is just. Yeah.


Yeah. And it seems like you maybe had like an extreme case where like your one pen was like astronomically more where I do find that trend with clients content that. We're sharing on Pinterest as they like, you end up finding those like I call them, legacy pens, right where like basically, you know, consistently every month you're going to have traffic to that tenure. You have thousands and thousands of shares on it. That's the post. Everyone wants 3D or the pen that everyone wants to see. And that is fairly normal. And there's a lot of ways that you can optimize that in order to get the most life out of the traffic that you're going to do. So, no, nothing that you're saying is totally surprising to me. But it's like you said, it really does demonstrate the fact that like exponential growth of Pinterest and what it has, what it can do for you, because like you, Pinterest is like. It's it's a beautiful thing because basically you have one pen, right, and then you stare it and then three of your friends share it. And then those three friends share it. And then all of a sudden you have thousands of repentance. And now in my in my mind, it's a beautiful thing.


No, I love it. So let's take a step back and let's go very basic and explain a little bit more about, like you said, pinchers like a local look at it is like a search engine. And I've even used that term before. And so let's kind of look at like what exactly is Pinterest and what is it not? And like, give us sort of the basics, like entry level idea of what we should be using it for and what it does.


Yeah. So Pinterest is a virtual visual search engine. So what that means is Pinterest, unlike other social media platforms, not that it is a social media platform. But since I get kind of gets wrapped in that bubble, it is very key word driven.


So what that means is not only does your graphic have to be beautiful in whatever, you know, visual it is that you're using to paint actually panel on Pinterest, but your descriptions of your pins are almost equally, if not even more important, because that's what towel's Pinterest, what your content is about.


So like as a photographer, like to use your example of your bairo pen if you use I'm trying to think of a keyword like pregnancy announcement, photography session like that. That might be a really good keyword for that. If you don't have that in your description and you're not pinning it to boards that compliment that content, Pinterest doesn't have any way in their algorithm to really know. I mean, it's really good. So we'll probably figure it out, but not as not as great as you would have that keyword in the description, basically telling Pinterest, hey, this is what my content is. If anyone searches for this keyword, you should show my content because I'm going to give them what they're looking for. So it's kind of those two major pieces is making sure that your images are really likeable. It communicates what the content is actually about. So we all see like the text overlay on the graphic of like, you know, how I got my first viral pen on Pinterest. And in the description with that, you should say, you know, like you could even use or say a similar keyword, like if you want a viral pen, keyword, a few hashtags and call it a day. So those are the two main ingredients to a really a ha. Basic starting point in terms of like, oh, yeah, we froze for a second. OK. So say what you said again. OK. So they start from the beginning. No.


It just froze the very last where you were saying about. You talk about the graphic having like the overlay and then the caption keywords.


Yeah. OK. So the. Sorry.


The text overlay on the graphic. And the keyword optimize Pinterest's description are kind of the two main ingredients to a really high quality pen that both Pinterest is going to see and recognize as a high quality content pen as well as the just making sure that it's going to perform nice.


  1. So. My next question following with that so I again, I'm trying to kind of go basic because I think, yeah, know that's how my brain works for me, because I start at the bottom and build up the I know there are a lot of different ways to pen to Pinterest because like you go to somebodies website or blog and like their image will have a pendant button and you can do it that way or. But that's how I used to do my blog post was I would go into my actual post and pen images from the post and then I've used apps like Tailwinds and Pen, like created pens. That way I've done them, I guess just straight into pen dress like, you know, naturally into Pinterest. So what is the easiest or what's the best way, in your opinion, to create these pens? Because if someone listening is thinking, OK, I've got lots of content that I could put out on Pinterest, but I don't really know how to get it on there. What's the best way to do that? Yeah. So that's a great question. I'm a huge fan of. So I know you mentioned how went end if you're not familiar for your listeners. It is a Instagram and Pinterest management platform similar to like a leader or a buffer. And those sorts of things that people are also from tend to be familiar with. tellin' can really. It is like 1000 percent worth the investment. I think that's like a hundred and ten dollars a year or something. But it can really put your whole Pinterest account on autopilot for the most part. Like maybe log in for, I don't know, an hour every other week or an hour every week depending on how much content you're creating. And I could really automate it. So that's the best way to make it as easy as possible and being and staying really consistent on the platform.


So. Definitely sign up for tailwind in terms of your side. I don't have a strong preference between uploading your graphics or your pens, whatever. Photos if your photographer or whatever it is directly on onto talent and writing your descriptions and sending them that way versus having the pen directly in your blog post, whether that's visual visual that you can see or some people hide their pens and their one post, which is kind of like an a more advanced strategy. But putting the pen in your blog post and then penning it from your website is also a really great, great option. And if you have the tailwind extension, like the chrome extension, they make it really easy that if you're using tailwind, which I recommend regardless, you can pin that image directly from your Web site and then it adds it automatically to your end, too. And you don't have to formally go in and manually upload it and write the description. You can just like add it to tell when write your description automatically in like three clicks. So it makes it really easy. So definitely, definitely include your graphics and your blog post, whether you're penning it from there or uploading directly to tail end, regardless of what side, whatever is easier for you only because if someone goes to the blog post and says, wow, this is really valuable content, I'm going to save it for later, I want to pen it. And that's where like you mentioned, like a Pinterest button and that sort of thing comes into play. You want to give your audience that option to pen the content themselves, not just use it for your blog post so that. Yeah, yeah, yeah, yeah.


And so I started using the Tailwind app, I think. I signed up like six months ago or so. And one of the things I love about it is that it does kind of create like a Q I just kind of click and go and it just adds for me. So it's not pinning everything right at one time. So even if I'm in there for like 30 minutes, I'm not pinning for 30 minutes, it's going to space it out for me. The other thing I love about it is the evergreen content will re post your stuff. So I want to talk about that for a second because like with content, like I'm a big advocate I've talked a lot about on this podcasts about giving valuable content to your followers. So even if you're a photographer, don't just blog about your photo sessions, talk about things that are gonna be beneficial to your clients, whether it's style guides or location ideas or creative photo shoot ideas. If you're online boutique like give content, that's about, you know, how to style a certain look for a day versus nine or where to shop to do X, Y, Z. And so that to me, that's an evergreen content that can be re penned. So what is sort of the rule of thumb on that? Because I get it. I get that like the idea of like consistently kind of like on social media, like it's okay to re share what you've already done in the past, but how do you repent on Pinterest without it being the exact same every single time going into the same place?


Yeah, that's a great question. So in tailwind if you're using to when they're they have a a feature called their smart loop and I'm sure that that's probably what you're referring to. Yeah. So basically what's the smart loop does is you can pull those top performing pins or the high value evergreen pens like I would highly recommend that you have your pregnancy announcement pen in there like any of that, like super viral content as well as your evergreen adding that your smart loop. And what that does is it automatically faces out like you were saying, all of your pen to regularly go out on a in a loop for lack of a better word, but on a loop over time repeatedly until you tell it to stop with the beautiful thing and you can set roles within the smart loop and say, OK, now when I want you to send out my Bible pen or my evergreen content, but I only want you to pen it once a week or once every two weeks or three times a week, depending on what your strategy is. And that's telling tell when. Don't overwhelm my account with this information because I don't want to look spammy, but I do want my users on Pinterest and my following on Pinterest who routinely see this piece of content. And that's going to allow you to completely automate it, but also have control over what your account looks like and what you're actually pinning so that it doesn't look crazytown. Whenever a user goes on there and doesn't know you. Yeah, so does it.


Because you're pinning it into a board. Right. So does it not. Then when you pull up that board, just have that pen over and over and over again.


So my. So yes. If you don't add any other content, but in an ideal world we would be penning both our own content and other users content just to. A fair balance on our account. And by doing so, you're gonna be adding other pins in amongst that repeated pin, and I'm sure if you've ever been on Pinterest, like you can say that like you only scroll so far on a person board before you stop and you go to a new board. Right. So chances are if you're mixing in other people's content in your town, you and keeping a fair balance in between that repeated pin. Chances are me as a user, I'm going to go to that board and I'm only going to see that pin maybe twice as if like I'm painting really close together and I'm not having a ton of content.


But generally you can pin the same pen to the same board and break that up enough that it doesn't look like you're just painting the same thing repeatedly and you're able to do that in like a very organic natural way.


  1. Awesome. So I want to go back to the idea of creating pens. So let's talk a little bit about the graphics first. And then I want to get into, like you mentioned, sort of the caption and the hashtag part of it, because I don't think a local will realize that hashtags are part of Pinterest. So let's start with the graphic. Like what is I like you mentioned Canfor, which I love. And I know they have sort of a Pinterest graphic template. But what is sort of some of the tips for creating a graphic that it's going to grab people's attention and get re penned and noticed? Yes. So I recommend Campbell to everyone.


I preach their platform from the rooftops because they need to really have like an affiliate link because I've said their stuff so much. Oh, my goodness.


Yes. It's like I and I. That would be like one of the easy access away at length for me to, like, give to everyone. Yes. And like so competently give it to everyone. But anyhoo, I'll step up off my soapbox with that one.


So I recommend Kamba if you've not if you're not a designer, if you're not creative, if you're like, wow, this pains me at the thought of it. I highly recommend it because they have great templates. They have a great easy to use platform that's not overwhelming. Like Adobe and Adobe have its place, but not for or or necessarily. Well. Well you're using it for for Pedra. Right. So starting there as you're as you're creating your graphics eye in terms of dimensions, Pinterest recommends a two by 3 ratio. So that would be like a six hundred pixels by nine hundred pixels and it increases there. Now you reach a point where if you're like, I'm trying to think math isn't my strong suit, but like a bit like a two thousand by, you know, six thousand it would be four thousand by six thousand pixels. Like that's going to be way too long because Pinterest isn't going to show your whole can. They're going to cut it off at that point at the bottom. And you don't want that. So I stick to the six hundred by nine hundred for the most part, and maybe like one larger than I am in the pens.


Once you get the dimensions down, it's ideal to have. Text overlay, explaining what you're what question essentially you're answering with a piece of content. So I forget what our example was earlier, but you know what? Like if you're a wedding photographer, 10 tips to prepare for your engagement. Right. So that would be a great text to overlay on whatever graphic that you're designing because you're visually telling the user, hey, if you're preparing for your engagement session, please click through because you're gonna get the answer that you need. And it's just that extra motivation to click through and actually view your website and get that page. You'll get that session on Google. And with the text, you want to make sure that it is a larger size, easy to read font because Pinterest tells us that forget what the exact percentage percentages. But it's like 80 or 82 percent of our users are all mobile. So that means like everyone essentially is on mobile. Yeah. So you have to think like, OK, if I'm on my phone and I have like a super old iPhone. So my screen is not the ginormous one that everyone has now. But on that, I need to be able to see the text that you're telling me that you're ten tips for indigenous fashion island to be able to see and read it, because if it's too small, I'm not even gonna waste my time. I'm just gonna keep scrolling and find someone else. Right. Right. So making sure that your taxes are really readable size and pasta, you know, like create one and pair and look at it on your phone and see and you'll be able to tell whether you could read it. And so that's graphics in a nutshell. And once you have your graphics, then you're going to. We talked about uploading them to tail end and how to add them. But once you do that, you want to make sure that you have two to three natural organic sentences that are keyword rich. Now, what that means is we don't want to put like encasement session, comma engagement session to karma when we don't want to keyword smush by, you know, having two or three natural conversational sentences that mentioned those few key words that speak for your content. And then two to three hash tags is usually what I do that are super relevant to the content that you're speaking about. So we don't use hash tags on Pinterest. And in an ironic way. So it's not going to be like like on Instagram. You might be like, I'm really tired. It's Friday. Hashtag. I'm exhausted. You know, it's not going to be that.


It's going to be, you know, to hashtag engagement session, something very natural, something very direct to your content. So just keep that in mind as you're writing them, too. So the magic for me. Well, I shouldn't say the magic formula. The formula that I recommend is two to three keyword rich conversational sentences and two to three hashtags in your description. And you'll be good to go.


And then do you recommend just obviously linking directly to whatever content is not necessarily like just your website, but you want to go directly to like the blog post or the whatever the piece of the content is directly.


Yes. So lutely you unless it is a pen that you specifically designed to push the person to your home page. You always want to wait to whatever the piece of content is because chances are Pinterest has a very top of funnel platform, meaning that usually the person that finds you and clicks through to your site has never heard of you before, and frankly does not care. Right. They just want the answer to the question, and you hope that you can engage them enough to attract them as a long term follower. But because you don't know them or they don't know you. You want to make sure that you're delivering the value that you promised on your graphic. And the way to do that is to direct them directly to what whatever answer that you're telling them that you're going to give them. So, yes, absolutely. Linking to the blog post and having whatever call is action, whatever action that you want them to take in that blog post so that, you know, if you're building or enlist and that's your primary objective, has your often right there so that whenever they click through on the blog post, they can opt in and out. If your mission is to book clients, have a discovery call link there, whatever it is.


Yeah, yeah, I think so. One of the things I always like to do and I do this with all social platforms, but I think it's recently come up with me on Pinterest because I was looking for.


I really don't remember what I was looking for.


I think I was doing something for a style shoot and I was trying to look for like color combinations that I liked. And I came across a couple of pens that were blog, supposedly blog posts or sessions that were similar to kind of the idea of the South shoots I was gonna do. But every time I clicked on them, it just took me to like the photographer's home page. I was like, well, this doesn't give me the actual content I was looking for. It was really frustrating. And I was like, I was making mental notes. I was like, when I'm get into penning more. I want to be very intentional about where I'm sending people, because that's a really easy way, in my opinion, to lose someone's trust on your pens by sending them to the wrong place. So exactly. That's key.


Yeah, yeah, exactly. And that's really what it boils down to. You know, if you click through to someone's site and you're not getting that color scheme, answer that you're looking for, you're not going to stay there. You're just going to leave our site and continue on. So that's not in the long term doing anything for your bottom line, for your business, for your audience growth.


And you're just giving your audience a bad a bad user experience at that point.


And if you are a super nerd like me and you love data and like figuring out, you know, where traffic comes from and all of that in Google Analytics, which I know that Google Analytics is really overwhelming for a lot of people, it's still kind of this for me. I only know the countryside, but that trend, the whole like not clicking through to the content that you promise will increase your bounce rate, which means like the amount of time that someone spends on your site before they leave your site.


And that if that's really low Google, you're essentially telling Google like, hey, I don't have a great Web site that promises people what I'm telling them. It promises because they leave really quickly and that can hurt your overall site performance. So, again, and that's just another reason to make sure that you're delivering what you promise, I guess.


Yeah. No, absolu that. It's so it's me. It all ties in together because. Yeah, like Pinterest is great for driving traffic to your site or to your opt-in or whatever, but it's also great for boosting your SEO and getting, you know, your Google ranking up. And I mean it could do so much for you, I'm sure. Yep.


So let's I want to talk a little bit about you mentioned that it is sort of a social platform. So aside from just going in and pinning your stuff, which to me is the equivalent of just going into Instagram and posting but never doing anything else, how do you how are you social and Pinterest or how do you engage on Pinterest so that it can, I guess, keep your profile looking active and you're not just constantly pending, pending, pending, leaving?


Yeah. So Pinterest does have some engagement functionalities like direct messaging and commenting on pens. And they I forget what they call it, but they have like essentially it's like a like that you can like and react to. I think they call reactions actually now that I'm speaking for. But they call it reactions of pen of that you can basically like or a thumbs up or whatever on pens. But that isn't utilized, at least at this time, really heavily. It's not something that it's not the same as going on Pinterest or going on Instagram and like liking and commenting on a bunch of photos because the engagement on that just isn't high. If you ever do get a comment on a pen, I highly recommend that you respond because like it's literally so rare that, like, you want to talk to that person, you want to respond to that person, like in the most extreme manner. I know we say that about every platform, but like, please answer that person if they call them all your pen.


So yeah, that is really beneficial. But because it's not the main form of engagement and communication on headdress, I don't necessarily recommend people spend. Any time really sitting and doing that, because it's just it's not going to give you a lot of our rely on it, so more than anything I recommend. Repenting other content from other content creators that are related to your name, so that doesn't necessarily really mean go and repent all of your direct competitors. But chances are there are other people like you and me, then, you know, like we don't offer the same exact service. But a lot of the content that you create on your podcast is probably stuff that my audience is gonna be interested in learning about and your by repenting other people's content like that. That speaks to your target audience. You're essentially just giving them even more value while supporting other content creators. And you're basically saying like, hey, target audience. Come over here and hang out with me because I'm going to give you all of the information and all of the educational resources that you won from not only myself, but from all of these other wonderful people that are in my community. And when does a really great job? They have something called tribes that you.


They are essentially just groups that you can join us, people that are in specific details like their tribe for Pinterest and their tribe of wedding photography and their tribe for literally everything under the sun. And you can join them and find other people like yourself that again, maybe are a direct competitor. Maybe they are. You know, maybe you have a great relationship that way. But someone is in your niece and you can re pin other people's content from that tribe. So you know that you're always getting quality content that you're delivering to your audience from that tribe and from that community that you've formed.


Yeah, that's another thing I liked about tail end was the tribes. I didn't dive into it a lot. But I was able to join a few of them and kind of post some things and read Penan. And I liked the thing about tail in the night and just for people listening. I will link to tail when in the show notes. If anyone's like tail and I want to try it, there will be a direct link so you can find it very easily. But I also liked that I could go in there and it would give me suggested pens and I could go ahead and repaint other people's content based on the content that I am interacting with. And it knows like obviously I'm interested in like wedding topics and business and marketing topics and self-care and personal development topics. So it gives me those and I can penn directly from Taleban into my queue and then those tribes to, like you said, are really good. So I think that's. And it's just it's a fun way to support other people in your niche and.


Exactly. Because at the end of the day, we're all in this together. It's the community over competition factor. You know, like. We all will support each other and by repenting other people's content. You're not only supporting your community, but you're a supporting one another. And like, how much more magical can that be that you're supporting everyone? That's all that you the people that you are serving and the people that you're working with. And that is like by far the number one way that I would. Recommend engagement. I guess if you want to call it that engagement ring and possible, really easy way to just sell your tail when you like once you get in and start playing. Tail end and like you. So your cue spaced out over a day so that you're constantly consistent on the platform. Pulling content from other content creators makes it so easy to fill in the holes basically and between your own content. And it's a win win win for everyone.


Yeah. So let's talk about boards really quick because I think like I know for me personally, I started off with my Pinterest account being my personal Pinterest account. So I had boards for things like kids, birthday parties and recipes and home decorating ideas and vacations and all that kind of stuff. And then once I started using it a little more for my business, those boards have kind of shifted to things like marketing ideas and social media strategies and Web site that I like and all the all this stuff and other photography and things like that. So for someone who's again, thinking about starting a Pinterest account, first of all, I me.


Suffers I. Are there differences between a personal account and a business account? Is there a reason for one versus the other? Yes. So there is a pin. There is a business Pinterest account and there is a personal business account. If you have a personal account that like you've been working on and you have like you are saying, like you have your marketing tips or as you have for us that are related to your business topics.


It is really, really easy to just convert your personal account to a business account so you don't necessarily have to go and create a whole new one. You can just convert it and you have to do that really if you're going to promote your business, because that puts you with an Pinterest's terms of service. So they can basically it's very frowned upon and not accepted. If you use a personal account for business and plus whenever you have a business account, it gives you access to Pinterest's analytics. So it gives you a very simple. It's like not. Overwhelming whatsoever, but just very basic analytics and Pinterest's and data that you can track and basically see like what are people actually interested in? So that was a long winded way of saying, yes, there is a business interest.


OK, so let's say that, you know, I converted my personal account to my business account or I started a new one either way. What kind of boards should I be creating? Because clearly I want to have boards that.


Ah, I guess relevant to what I'm gonna be penning. But then what other kind of boards do I need to have in my account?


Yeah. So I recommend exactly what you are saying, that any time that you convert your personal account to your business account or even if you're on a business account already, but you have a bunch of boards that are not necessarily related to your needs, like your kid's birthday party board or whatever it is, you don't have to delete those words. You can just make them secret. It's really easy to go until your board settings and switch it. So take all of that off. First of all, so start there.


And then I recommend if you're just getting started. Create twenty five to thirty boards, even 20 at the absolute minimum of things that are really related to your niece and are topics that your. They are super, super interested. And so whenever you think about your target audience, the individual person, what are they gonna be searching for on Pinterest like for you? It was like marketing. So that's a great board. I also recommend having one board that you only add your content to.


So that is like for you, that would be like a girl means business board and you can have that right at the top of your profile. And the only content that you penned to that board is your content, your blog so that if someone comes to your profile, they're going to come into the profile and see your board. Right off the top. Right off the top. So they can basically click on that if they want to learn more about what it is that you talk about. And then on top of that, you're going to have those, you know, 24 to 30 other boards that are going to communicate what it is that you're all about. So you have a marketing type, you have a photography text, you have a whatever from there on out that very quickly is going to paint a picture for that user what it is that you do and who serve and what you talk about. So that does not answer your question.


Yeah. No, absolutely. Because when you said even like the 25 to 30, like I don't I think I maybe have 15 or so. So I'm like, I need to go add more because I wasn't sure, like how many I needed and how separate is should they be? Because, you know, the guys with the podcast, I could do marketing tips, I could do social media tips, I could do networking that, you know, all. There's so many different things that could break one board into smaller subtopics, kind of. Yeah. And then when you're when it comes to penning your own thing. So like you mentioned having one like for Grumman's business or one for my photography stuff and pinning my things in there should also be pinning them to the other boards as well though. Correct. Not just that one. Yes, absolutely.


Because your boards are searchable. So not this isn't a feature that gets used often by users, or at least that's my like educate educated guess. But and everything that I've read tells me that by your boards are searchable and if you have your settings set up correctly in your Pinterest account, your boards can actually come up even on Google by just searching like marketing tips like your board has the potential to show up in Google results and you can search by board on Pinterest. So furious. And the Pinterest search bar, you can search by board. So let's say that someone searches by board and they find your board and you don't have your pen on that marketing text board even though it relates to that content. And they just missed out on that content. No point. So you definitely want to make sure that your. And obviously you don't want to add every pen to every board. Just take those like you know how. Depending on how many boards you have on your profile, pick the top like five and pen your content to your own board that only your content and then the other ones that make the most sense for it.


Yeah. Now it's interesting when you come into Google. This is so like I'm used to looking at social media things and saying like, oh, well what? What is it that's drawing my attention here? What's that mean? Like, what content on Facebook am I most interacting with? What content and stream? I'm most interacting. But I literally was just searching on Google the other day for something. And I think the first like four or five things that popped up all took me to Pinterest and it didn't even register with me. That was like I was like, oh, well, I don't really want to go to Pinterest. I'm looking for like a, you know, something else. But I was like, oh, well, looking back, I'm thinking, well, does that make sense? It's like I need to be. Obviously, it was a sign to be more involved in Pinterest, but I just need to like train myself to pay attention to the things that I need to be doing based on the things I'm seeing as a result. Those that makes sense. Like, yeah, yeah.


I think it's easy to use our side taking the view and basically saying like, OK, if this is what you are.


See, yes. No, it's true. I like the idea. Like the user perspective, because it's so helpful because we get so caught up in like the business perspective and our side of it that we forget what it looks like from the other person's point of view.


So yeah, I love. Exactly, yeah. Oh my gosh, this has been so informational. So do you have any other last little tips or tricks that you recommend for starting out using Pinterest for someone that maybe is just now like listening vest going? Yeah, I need to be using this more often.


Yeah. So I mean, I would just say like a quick list of everything that we already talked about. So like setting up your account, making sure that it's a business account or converting your own setting up your settings and your Pinterest account. It's very straightforward. Make. Are that you can be found in the wall on your Pinterest account, creating your twenty-five ish boards and heading like 20 or so pens to each one of those just to get started and use how and in order to do that. If you're not familiar with Kambah, grab Camba and just start creating graphics and see where you can get. And make sure that all of that links back to all of your pens that you add to a tailwind or directly on Pinterest. Links back to your content. And just keep in mind and we didn't really touch on this, so I might be opening a new wormhole. But just keep in mind that Pinterest is a long term strategy. So just, you know, my biggest recommendation is stay consistent and. Commit for at least six months. So, you know, if your career reading content on a weekly basis say, OK, I'm going to give Pinterest's six months and see Penn regularly with hadwen and see where it goes, and then you can kind of decide whether or not it's serving your business for the time that you're investing. Something tells me that it will. But yeah, I would just start there, start small and just continue and stay consistent.


Yeah, I think consistency is always key. Because again, you can't just do something once and expect to get results. You have to keep at it and keep at it. And even if it's something a little, you know, one thing a week, like you said, just spend a couple of minutes and tell when get your content out there. I think I think we'll see results. So I'm going to do that, too. Like, that's my thing is I'm going to give myself the next six months. I'm really going to push it hard. Morgan and we'll see. We'll get back together and we'll talk about the things I've known. I may have more questions for you. I don't know.


Oh, yeah. So it'd be so fun to do like a post-IPO follow up. Like, yeah, like. OK, now. Now, where am I? What am I?


Awesome. We'll definitely a plan that they'd be really fun because I am I'm going to make sure like I'm in today, I'm going to get on my tail end up. I'm going to set things up. I'm going to get things going because I realize the value in this platform and I want to make sure that I'm utilizing it to the fullest potential possible.


So. Well, thank you so much for sharing your wisdom. So tell a little bit about where people can find you. And I know you offer some opportunities for people to work with you and things like that. So share a little bit about that. Now, of course, I'll link to all of your information. The show notes as well. Yeah, absolutely.


You can find me at bio data dot com. So that's byt like a megabyte B wifey E bodega, like a little store that you buy chips in and on there you can find all about our services. We offer ongoing management as well as just standalone strategy sessions. If you're, you know, like you that you're like, man, I can take this on. I just need to know where to get started. And I just want to know like for my specific business what I need to be doing in order to get the best results. You can have a standalone call with me and we can deep dive on everything. And we have several different, you know, offerings that way as well as this ongoing business management as well, that if you need like all the help, we have that for you, too. So if you have any questions and even just like if you want to connect with me, I'm always available to just chat and go from there. So, yes, just finally me up by bodega dot com and we'll chat.


That's awesome. Thank you. I appreciate you taking the time to do this. I am so excited to dive into Pinterest more. And like I said, I will definitely follow up with you and a couple of months and we'll see what new information you have for me and how it can even take it further and what kind of results I'm getting from it. So thank you so much. Yeah, absolutely.


Thank you so much for having me. This was so fun. I can talk until I'm blue in the face about it. So that's fun. Awesome. All right. We'll talk to you soon. All right.


See you. Thank you again to China for taking time out of her schedule to hop on a call, chat with me about Pinterest. Answer all of my questions and share all of her incredible knowledge. I hope you were taking notes. I hope you feel inspired. I hope that all of the episodes we've done so far in the social media series have given you some renewed excitement about social media. I know that it's not always our favorite part of marketing because there's always so much to it. There is algorithms and highs and lows and engagement and likes and comments and content and so much to think about. So hopefully these last few episodes have just given you some clarity on what you need to do in your business to use social media as just one of your marketing tools. All right, ladies, thank you so much for tuning in again this week. We will see you back here next week. Same time, same place. Have a great week.


If you love today's episode, don't forget to click the subscribe button. So you never miss when a new episode goes live, then head over to ITINs and leave a quick review to let other people know just how much you loved it. Thanks, ladies. See you next week.



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