Creating a successful business has always required a lot of hard work and effort. Although in today’s world, there are so many extra steps you must take to ensure your business reaches a big audience. Social media is going to be one of the main places to market because it’ll reach anyone and everyone. Facebook business groups provide your consumers a personal experience to engage in and learn about your company. It’ll definitely take more than just creating the page and letting people find it on their own. This is an in-depth guide to creating a Facebook group and information on using it to its fullest.
Groups are great because they give you a place to reach your consumers in a more feasible and personal way. Creating a group is very easy and can be done in just seconds. Simply go to the “Groups” tab on the left-hand side and click it. There will be a green button that says, “Create Group” in the top right corner. After you click this button it’ll take you to a small screen that allows you to name your group, invite members and determine the privacy level. Once you determine all that information, boom, you are the new owner of a Facebook group.
After you’ve created the group, you get to customize it, a little, to match your brand image. Unfortunately, Facebook does not allow a ton of freedom with the layout or design but they do allow you to add pictures and post whatever you see fit. Pick a cover image and profile picture that best represent your business, something that will stand out to your consumers. This is going to be one of the first things they see when they find your group, so it is essential to make it all cohesive and on-brand.
Keeping it Personal
The whole point of a Facebook group is to create a connection with your followers. You want it to be a community that revolves around your business. The best part about this is that everything is completely up to you and your brand image. You get to decide who is a part of the group, what is posted and how your business is portrayed. Use this to your advantage but also keep things fun and engaging. You want everything to be controlled and geared towards your business goals without turning it into a strict group filled with rules and regulations.
I recommend creating an About page/section that explains your business and the goals of the Facebook group. In this section, provide some rules and regulations that allow everyone to understand what you will not tolerate in your group. This will ensure that people know what to expect before they enter your group, rather than joining and later causing some issues. Remember, this group is for the followers and should be geared completely to satisfying them and their needs.
Facebook Groups are a place for you, the business owner, and the consumers to post and share different things about the business. You can share all the upcoming events, announce new releases, provide special offers and simply drive attention to your main business plans. It is essential to post regularly and give your followers a reason to come back and see more. Use the group to your benefit by offering specials to only the group, making them feel like they are getting something out of it. Then announce on all other platforms that you are offering something special on your Facebook group; thus, driving more followers to your group.
You want to make it fun for your followers, make your group a place that they enjoy being a part of. Let them post about their experiences with your business and engage with one another. It will build a tight relationship between the business and the consumers, allowing them to view it as more than just a business that needs sales. If used correctly, Facebook groups can drive a lot of business your way and increase your profits. People are more likely to invest in a business that they trust and feel connected to.
Running a business isn’t easy and there are so many things you have to keep track of. I understand that adding a Facebook group to your list of daily to-dos only adds to the chaos. Trust me on this one, it is essential to keeping connected with your consumers and will generate way more business, if used correctly. Just follow these few tips and tricks I have provided to build the perfect group that will keep all your consumers happy and engaged.