The Business of Blogging

blogging business marketing Mar 23, 2019
When was the last time you wrote a blog post? 
What was it about?
 
This is the question I ask a lot of my mentoring clients when they start talking about their lack of new client inquiries or ask for marketing tips.
 
The response they give usually goes something like this:
 
“I have every intention of blogging, but then I get busy and forget. And I have no idea what to write about. I was never a good writer so I feel like it wouldn't turn out very well.  And who is going to read it anyway? Is it really that important?”
 
Sound familiar?
 
This used to be my response as well. I used to hate blogging. I felt like it was a waste of time and something that only stay-at-home moms did as a way to share their toddler nightmare stories and homemade granola bar recipes (there are some great homemade granola bar recipes out there by the way!).  I didn’t see how blogging was going to help my business.
 
It...
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