When was the last time you wrote a blog post?
What was it about?
This is the question I ask a lot of my mentoring clients when they start talking about their lack of new client inquiries or ask for marketing tips.
The response they give usually goes something like this:
“I have every intention of blogging, but then I get busy and forget. And I have no idea what to write about. I was never a good writer so I feel like it wouldn't turn out very well. And who is going to read it anyway? Is it really that important?”
This used to be my response as well. I used to hate blogging. I felt like it was a waste of time and something that only stay-at-home moms did as a way to share their toddler nightmare stories and homemade granola bar recipes (there are some great homemade granola bar recipes out there by the way!). I didn’t see how blogging was going to help my business.