Hey there friend, can you do me a favor? Go check your inbox and count how many subscription emails you currently have waiting for you.
If you are like the average adult, you probably get anywhere from 25-50 marketing emails each day.
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your audience, building relationships with them, and turning them into paying client, consistently winning out over all other marketing channels.
While social media might seem like the shiny new option, it has one major downside that email marketing doesn't have....you DON'T have ownership of your social media accounts. If your social accounts get shut down for any reason, you would have no way to reach your audience.
With email marketing, you have ownership of your list, and DIRECT access to your clients through their inbox.
No more posting and then hoping someone sees it.
So nowadays people want a little more than that. They're not really interested in the newsletters. They want something that's going to be of value to them. Once you've heard me say a lot on this show is provide value and we always want to be giving something of value. So the same goes for your emails. You want to make sure that you are not just selling to them every time you send an e-mail, because that's a really easy way to lose trust from your audience.
Hey, friends. Welcome to the Girl Means Business podcast. I'm your host, Kendra Swalls, photographer and educator on a mission to help you find your passion, your power, and your purpose through entrepreneurship. So let's jump into today's episode because this girl means business. Hey there, guys. Welcome back. The Girl Means Business podcast. You may have noticed a little different intro there. I am changing things up a little bit over here, shaking it up. So I want to start off this episode with just a couple...