Step-by-Step Guide to Email Marketing

Sep 15, 2020

Hey there friend, can you do me a favor? Go check your inbox and count how many subscription emails you currently have waiting for you.

If you are like the average adult, you probably get anywhere from 25-50 marketing emails each day. 

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your audience, building relationships with them, and turning them into paying client, consistently winning out over all other marketing channels.

While social media might seem like the shiny new option, it has one major downside that email marketing doesn't have....you DON'T have ownership of your social media accounts. If your social accounts get shut down for any reason, you would have no way to reach your audience. 

With email marketing, you have ownership of your list, and DIRECT access to your clients through their inbox.

No more posting and then hoping someone sees it. 

No...

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How To Nurture Your Email List

Mar 02, 2020

So nowadays people want a little more than that. They're not really interested in the newsletters. They want something that's going to be of value to them. Once you've heard me say a lot on this show is provide value and we always want to be giving something of value. So the same goes for your emails. You want to make sure that you are not just selling to them every time you send an e-mail, because that's a really easy way to lose trust from your audience.

 

Hey, friends. Welcome to the Girl Means Business podcast. I'm your host, Kendra Swalls, photographer and educator on a mission to help you find your passion, your power, and your purpose through entrepreneurship. So let's jump into today's episode because this girl means business. Hey there, guys. Welcome back. The Girl Means Business podcast. You may have noticed a little different intro there. I am changing things up a little bit over here, shaking it up. So I want to start off this episode with just a couple...

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Email Marketing 101

Mar 23, 2019
Email Marketing 101
 
As a business owner you have probably heard that email marketing is a great way to reach your target audience and get more business. And it's true! But when you are first starting out, setting up an email list, designing emails, and coming up with something to say can be a little daunting.
 
And you may be wondering where the heck you should start or if it is even worth your time.
 
Email Marketing has some powerful benefits, but to be successful it has to be well thought out and carefully managed. In this post we will look at some of the basics of email marketing - how to get started, how to build your list and what to say in that first email!
 
Step 1: Find an email provider
 
You probably already have an email provider that you use for your business emails - Gmail is the most popular one. While using your current email provider will work, it isn't the most effective way to send emails to a client list. We want to work smarter...
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