The Mind of a Shopper

How much should I charge?
This is by far the most popular question among small business owners. Everyone has their opinion on how thing should be priced, what type of business model is best and what your product is worth.
In reality, it's not up to US when it comes to making these decisions. The REAL determining factor should be your ideal client. They should drive your pricing, business model, marketing plan....just about every aspect of your business.
 
Yes, this is YOUR business, and you should have a say in how it's run...BUT you are in the business of providing a product for someone else, so their opinions matter just as much as yours.
So the real question should be...
 
What type of shopper are you trying to attract?
 
I like things that are simple, and coming from an a elementary teacher background it's how my brain works. So when I was asked to describe my ideal client I thought of her as a type of shopper/consumer...
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