15 Easy Ways to Boost Your SEO

May 29, 2020
 
 
In 2011 I began my journey into the world of small business ownership when I opened the doors to my photography business, Paisley Layne Photography. At the time I had no idea how to run a small business, I just knew that I wanted to create beautiful pictures for people.
 
As my business started to grow, I quickly realized that in order to have a successful business I needed to do more than just take “pretty pictures”. I needed to learn the ins and out of marketing, SEO, social media and all the other things that can drive you to drink.
 
I knew that if I wanted to get new clients, and have my website seen by more than just my family and friends, I needed to start with SEO (Search Engine Optimization). So of course I headed to Google and started my online research.
My first questions were…
 
“What is SEO?”
&
“Why do I need to worry about it?”
 
In simple terms, SEO is the ability for search engines,...
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Facebook Groups To Grow Your Business

Feb 13, 2020

 

The future of Facebook is Facebook groups not just posting to your Facebook page, but being involved in communities with in the Facebook platform.

 

 

Welcome to the Girl Means Business podcast, I'm your host, Kendra Squalls. Over the last few years, I have built a business that allowed me to quit my to spend more time with the ones that I love and live my best life. Now I'm sharing everything I learned along the way with you each week. My guests tonight will share actionable tips, tangible advice and honest conversations to help you build your dream business. So get ready to take notes and put in the work because this girl means business.

 

 

Hey, guys. And a welcome back to another week here on the Girl Means Business podcast. I'm so excited that you've tuned in this week as we are in the middle of our social media series. So far in this series, we have tackled Instagram and LinkedIn. And today we're going to be taking a look at Facebook, but not just...

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Learning to Love LinkedIn with Megan Stratton

Feb 10, 2020

Hey, guys, and welcome back to another week here on the Girl Means Business podcast. We are on two week two of our social media series and I am really excited for today's guest. I think you're going to love her. I think you're going to love the topic we're talking about today. So I can't wait to dive in.

 

But before we get to that, I have a really quick favor to ask you. If you've been listening to the show and you like the content, you like the episodes that you're hearing. Could you please do me a really big favor and head over to i-Tunes and leave me a quick review?

 

Even if you don't listen to this podcast on the Apple i-Tunes platform. If you don't mind heading over there and just leaving me a quick review. I would so appreciate it. Not only does it help me to know what content to create for you, the listener, but it lets other people know that this is the type of podcast they might want to listen to or check out. So I thank you for everybody that has already left...

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The Power of Pinterest with Chynna Benton

Feb 09, 2020

It's a beautiful thing because basically you have one pen, right? And then you it and then three of your friends share it. And then those three friends share it. And then all of a sudden you have thousands of repentance. And now in my in my mind, it's a beautiful thing.

 

Welcome to the Girl Means Business podcast, I'm your host, Kendra Swallow's. Over the last few years, I have built a business that allowed me to quit my to spend more time with the ones that I love and live my best life. Now I'm sharing everything I learned along the way with you. Each week, my guest and I will share actionable tips, tangible advice and honest conversations to help you build your dream business. So get ready to take notes and put in the work because this girl means business. Hey, guys. Welcome back to another week on the Grill Means Business Podcasts. Today, we are wrapping up our social media series with the topic of Pinterest. I am chatting today with China Better'n, who is a Pinterest...

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Marketing Habits to Move Your Business Forward with Lee Caraher

Jan 27, 2020

Hey there and welcome to our Leap Year special edition episode, episode 44, we are talking all about marketing strategies, healthy habits that will lead you to marketing success.

 

This wraps up our series on healthy habits. And I thought he'd be a good a wrap up conversation because this interview is basically the end all be all of marketing strategies. Lee Care Her is an author and a CEO, founder of a PR marketing company. She's a digital marketing expert. And through our conversation, she gives us basically the roadmap you need to build a successful business through marketing.

 

One of the things that I loved with this interview was just how open and honest and real she is. I love that she is just herself. And you can tell that that is one of the reasons why so many companies want to work with her, because she definitely brings out the best in everybody she chats with, including myself. So I'm excited for you to listen to this episode to let's jump in to my interview...

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What's Your Relationship Status

Jan 04, 2020
 
Being an entrepreneur is a lonely job at times. Most of my "work day" is spent in front of a computer, which is not ideal for someone who likes to be around other people. So when I was introduced to Network Marketing my ears perked up a little.
 
So what is Network Marketing?
 
Basically it is the idea that WHO you know is just as important (or more) as WHAT you know.
 
Consider these two examples:
 
Entrepreneur #1:
This lady is well educated and knows the ins and out of how to run a business. She can write top performing blog posts, create amazing marketing content and knows how to close a deal. In her spare time she studies top earning CEO's and reads business and marketing books. She doesn't need anyone else's help because she can do it all on her own. She has a "no-nonsense" work ethic and expects a lot from the people that work for her. Her clients respect her for her knowledge, but would say that she is not...
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Email Marketing 101

Mar 23, 2019
Email Marketing 101
 
As a business owner you have probably heard that email marketing is a great way to reach your target audience and get more business. And it's true! But when you are first starting out, setting up an email list, designing emails, and coming up with something to say can be a little daunting.
 
And you may be wondering where the heck you should start or if it is even worth your time.
 
Email Marketing has some powerful benefits, but to be successful it has to be well thought out and carefully managed. In this post we will look at some of the basics of email marketing - how to get started, how to build your list and what to say in that first email!
 
Step 1: Find an email provider
 
You probably already have an email provider that you use for your business emails - Gmail is the most popular one. While using your current email provider will work, it isn't the most effective way to send emails to a client list. We want to work smarter...
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The Business of Blogging

Mar 23, 2019
When was the last time you wrote a blog post? 
What was it about?
 
This is the question I ask a lot of my mentoring clients when they start talking about their lack of new client inquiries or ask for marketing tips.
 
The response they give usually goes something like this:
 
“I have every intention of blogging, but then I get busy and forget. And I have no idea what to write about. I was never a good writer so I feel like it wouldn't turn out very well.  And who is going to read it anyway? Is it really that important?”
 
Sound familiar?
 
This used to be my response as well. I used to hate blogging. I felt like it was a waste of time and something that only stay-at-home moms did as a way to share their toddler nightmare stories and homemade granola bar recipes (there are some great homemade granola bar recipes out there by the way!).  I didn’t see how blogging was going to help my business.
 
It...
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The Mind of a Shopper

Mar 23, 2019
How much should I charge?
This is by far the most popular question among small business owners. Everyone has their opinion on how thing should be priced, what type of business model is best and what your product is worth.
In reality, it's not up to US when it comes to making these decisions. The REAL determining factor should be your ideal client. They should drive your pricing, business model, marketing plan....just about every aspect of your business.
 
Yes, this is YOUR business, and you should have a say in how it's run...BUT you are in the business of providing a product for someone else, so their opinions matter just as much as yours.
So the real question should be...
 
What type of shopper are you trying to attract?
 
I like things that are simple, and coming from an a elementary teacher background it's how my brain works. So when I was asked to describe my ideal client I thought of her as a type of shopper/consumer...
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