In 2011 I began my journey into the world of small business ownership when I opened the doors to my photography business, Paisley Layne Photography. At the time I had no idea how to run a small business, I just knew that I wanted to create beautiful pictures for people.
As my business started to grow, I quickly realized that in order to have a successful business I needed to do more than just take “pretty pictures”. I needed to learn the ins and out of marketing, SEO, social media and all the other things that can drive you to drink.
I knew that if I wanted to get new clients, and have my website seen by more than just my family and friends, I needed to start with SEO (Search Engine Optimization). So of course I headed to Google and started my online research.
My first questions were…
“What is SEO?”
“Why do I need to worry about it?”
In simple terms, SEO is the ability for search engines,...