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I often talk to photographers in Facebook groups, at speaking events and inside my Focused Photographer Lab coaching membership, about social media…and I hear the same sentiments over and over again “Social media doesn’t work for me” “I get so burned out by social media” “I’m tired of spending so much time creating content that […]

March 26, 2024

Shifting Your Social Media Mindset

Shift your social media mindset

Social Media

Take a moment and think back to the last amazing experience you had with a brand or business. Maybe it was a boutique you shopped at, a memorable dining experience or a stand-out interaction with a service provider. What was it that made that experience stand out? Did it make you want to tell other […]

March 20, 2024

From Start to Finish: Crafting a Memorable Client Experience

Create a memorable client experience for your small business

Marketing

It never fails – as soon as the “slow seasons” in photography hit I see post after post on social media where photographers are thinking about doing a Giveaway as a way to boost engagement and bookings. While Giveaways can be a great way to grow your following and reach a wider audience, there are […]

March 8, 2024

How to Run a Successful Giveaway to Grow Your Audience and Business

How to run a giveaway for photographers

Marketing

When you think about the brands that are super successful, and that a lot of people look up to, oftentimes it can seem as if they have a “cult-like” following. And as someone who has recently gotten very invested in docuseries shows about cults, it got me thinking… Why is it that people buy into […]

February 8, 2024

How to Create An Engaged Community For Your Business

Building an engaged community for your photography business

Marketing

I know we’ve all been guilty of thinking marketing has to be this mega-expensive endeavor, right? Like, we picture those big companies with budgets for epic ads on TV, billboards, you name it. But guess what? The marketing game has evolved, my friends! In this article, I am sharing 15 FREE or dirt-cheap marketing strategies […]

January 14, 2024

Crafting a Marketing Strategy Without Spending Big

Email Marketing

Marketing

I know that navigating the digital content world can sometimes feel like a wild rollercoaster. But fear not, because inspiration is always just around the corner! Let’s look at some simple ways you can turn everyday moments into eye-catching content: Remember, friend, inspiration is everywhere – it just requires a curious heart and an open […]

December 13, 2023

Fueling Your Creativity: Unleashing the Power of Inspiration for Digital Content

Creating content ideas

Social Media

The holidays are here, and while the world might be slowing down for a bit, it’s the perfect time for us small business owners to turn up the heat on our dreams. So grab your favorite cozy sweater, a cup of cocoa, and let’s sleigh the game together with these fab tips! 🖥 Deck the […]

December 6, 2023

Unwrapping Success: 5 Tips to Help Small Business Owners Shine During the Slow Season

Holiday guide for small business owners

Mindset

Can we talk about Follow Trains for a sec… This might be one of my BIGGEST pet peeves in the photography space. I don’t see it in this group as often, but a few of the other groups I am in I see it weekly. If you aren’t familiar, Follow Trains are when someone posts […]

December 4, 2023

Why Follow Trains are a Bad Idea

Why social media follow trains aren't a good move

Marketing

When I started my photography business in 2012 I had no idea what I was doing and to be completely honest…I was a mess! I kept client information in paper file folders with sticky notes and printed copies of email messages. It was the farthest thing from efficient. In 2014 I attended a photography conference […]

August 8, 2023

Honeybook vs. Dubsado – Choosing the Best Client Management Platform

Honeybook client management

Business

There is one business strategy that can make a real difference when it comes to financial security and stability: multiple income streams. Instead of relying on just one source of revenue, why not explore different avenues to enhance your business? In this post, we’ll dive into the advantages of diversifying your income streams and how […]

July 3, 2023

The Benefits of Having Multiple Income Streams for Your Business {Episode 218}

Multiple Income Streams

Business