Episode 14: SEO Tips & Tricks


In 2012 I began my journey into the world of small business ownership when I opened the doors to my photography business, Paisley Layne Photography. At the time I had no idea how to run a small business, I just knew that I wanted to create beautiful pictures for people.
As my business started to grow,I knew that if I wanted to get new clients, and have my website seen by more than just my family and friends, I needed to start with SEO (Search Engine Optimization). So of course I headed to Google and started my online research.
My first questions were...
"What is SEO?"
"Why do I need to worry about it?"
In simple terms, SEO is the ability for search engines, such as Google, to find and display your website in a web search. If you did a Google search right now for photographers in your area, the first one to pop up are the ones that have the strongest SEO presence on the web.
So how do you get YOUR website to show up at the top of the Google search?
There is no one thing that does the trick, and improving your SEO is something you have to continuously work on. Doing a few little things over time can significantly increase your SEO and get your website seen by more people than just your mom.
In this week's episode we are covering 9 tips and tricks you can do right now to help increase your SEO
Listener Lounge:

This week's listener question in all about how to connect with your ideal client when you don't feel like you have anything in common with them. 




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Honeybook Overview

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Deep Dive into Honeybook

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