Episode 37: The Know, Like & Trust Factor

Imagine two companies with identical products and identical prices.
One company comes across as boring and impersonal. The other is personable, interesting, and makes you feel good. Which one would you rather do business with?
In order to be someone that people want to do business with you have to understand the know, like and trust factor and how it applies to your business.
In this episode we are looking at way you can get potential clients to KNOW you, nurture relationships so your followers LIKE you, and then build TRUST so they want to work with you. 
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